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Gabriel Beltrone

Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb

Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies. Infants born too early face a greater risk of language and attention disorders later…

Krispy Kreme Rigs a Glazing Machine to Create a Scannable Barcode for Free Donuts

Here's an oven-fresh, charmingly simple sales promotion from Krispy Kreme. For its #dayofthedozens program, the doughnut chain and agency Baldwin& rigged a glazing machine to diffuse streams of sugary white goo…

How Samsung VR Saved a Dad From Missing His Son's Birth—Sort Of

Would you let Samsung turn the birth of your child into an ad, if it meant the company would also set up a live-streaming virtual reality rig, so your partner…

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

Modern Climate Helps Brands Get Mobile

Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

World's Most Intelligent Street Sign Can Point You to Almost Anything

Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop…

The Ad Smackdown: Facebook Vs. Google

Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

Twitter, Starcom Mediavest Group Sign Huge Ad Deal

Reportedly worth hundreds of millions over multiple years

Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported…

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