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Gabriel Beltrone
W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

Modern Climate Helps Brands Get Mobile Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

June 26, 2013, 9:49 PM EDT

World's Most Intelligent Street Sign Can Point You to Almost Anything Breakfast's latest nifty gadget

Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop…

June 5, 2013, 10:29 AM EDT

The Ad Smackdown: Facebook Vs. Google Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

May 13, 2013, 10:34 PM EDT

Twitter, Starcom Mediavest Group Sign Huge Ad Deal Reportedly worth hundreds of millions over multiple years

Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported…

April 22, 2013, 11:42 PM EDT

Ad of the Day: Google Glass Builds excitement for the gadget following last year's teaser

Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it. The company announced on Wednesday that it's opening up testing on its Google…

February 21, 2013, 8:32 AM EST

The CES 2013 Gallery A roundup of eye-catching products from this year's CES bonanza

At last week's Consumer Electronics Show, Adweek went hunting at the Las Vegas Convention Center, looking for fun, weird or otherwise head-turning products. Inside you'll find a round up of some…

January 14, 2013, 12:02 AM EST

Information Diet: Cyndi Lauper So Unusual star finds digital tracking just a little too Big Brother

Specs Age 59 Accomplishments Star of Cyndi Lauper: Still So Unusual reality show debuting Jan. 12 on WE tv; Grammy-winning recording artist Base New York What’s the first information you consume in the morning? I…

January 11, 2013, 8:07 AM EST

Ad of the Day: PayPal Jeff Goldblum is his usual neurotic self in the company's first national ads

Buying stuff on the Internet is easy and safe with PayPal, says Jeff Goldblum. The actor-comedian stars in four entertaining new online spots from ad agency Publicis & Hal Riney as…

October 16, 2012, 12:03 PM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

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