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Gabriel Beltrone

Ad of the Day: Weight Watchers' Remarkable Film Asks Why People Gain Pounds in the First Place

Thoughtful testimonials via filmmaker Gary Tarn

It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way. But a new…

Ad of the Day: A Greek Seaside Town Clamors for Photos in Apple's Latest iPhone Ad

The camera on the 7 Plus is just that good

The iPhone 7 Plus takes such great portraits, everyone you run into on the street will want one—whether you actually know them or not. Apples latest ad, which aired during NFL…

Ad of the Day: eBay Returns to TV for the Holidays With a Campaign About Thoughtful Gifting

First :30 from Pereira & O'Dell rolls out

The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign. A 30-second centerpiece spot, titled "The Giver," focuses on…

Ad of the Day: This Powerful Campaign Has Answers for Parents Googling 'Down Syndrome'

The genetic disorder, explained by those who have it

A powerful new Canadian ad campaign presents the most commonly Googled questions about Down syndrome—and has people living with Down syndrome answer them in a collection of some 40 videos. Titled…

Ad of the Day: Mads Mikkelsen Is a Riveting, Bizarre Hitman in Ford's 8-Minute Gangster Flick

One way to fall in love with an SUV

The new Ford Edge is so enchanting, it will turn the vicious assassin that an arms dealer hired to kill you into a smitten guardian angel—though the killer with the…

Ad of the Day: Sick Kids Are the Ultimate Fighters in Brilliant Hospital Ads by Cossette

The power of defiance, and imagination, to heal

A boy suffering from kidney failure isn't weak. He's a gladiator about to step into the ring for battle.  So says a gorgeous, jaw-dropping new campaign from SickKids Hospital—or as it's…

Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads

Subscription service comes out swinging

Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option. The subscription…

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

WNBA star finds hard-won perspective through family

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to…

Ad of the Day: Target Celebrates the Moral and Practical Applications of Star Wars

Making the world a better place, one action figure at a time

Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, a…

Ad of the Day: Sonos Skewers Sound-System Indignities in These Clever Mini Ads

Wifi hifi brand promises simple, satisfying solutions

Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home. The wireless speaker brand is out with a new ad campaign from…

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