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Gabriel Beltrone

Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

Gatorade really does love sweat. Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

This Foot-Care Brand Made the First Magazine You Read With Your Feet

What better way to sell foot-care products than with an entire magazine for and about feet? Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

This Copywriter Is Traveling Around Europe Doing Freelance Work for Gas Money

If you love your job but are bored with your city, maybe you can make like Jonay Sosa and become a traveling adman. The Spanish copywriter is bouncing around Europe, freelancing…

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version—no matter where you are in…

Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem. Yaocho, a bar chain,…

Man Hunts for a Cherished Lost Possession in Hornbach's Latest Absurdly Epic Ad

German DIY home-improvement brand Hornbach adds to its long list of advertising successes with this fun twist spot from Heimat Berlin. A man storms out of his house in a fit…

Ad of the Day: Uber Gets Into Food Porn in This Ad for Its Meal Delivery Service

Brisket to your door

If traditional food delivery is too slow or boring for you, Uber would like to deliver you fancy meals in minutes instead. The car-service app is in the process of expanding…

Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists

Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service…

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