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Gabriel Beltrone
Wieden + Kennedy Wasted This Client's Money on Awful Ads, but That Was the Point Billboard made of hair, anyone?

Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an…

May 19, 2014, 11:48 AM EDT

Tell Everyone What You're Doing This Sunday Night With Mad Men Out of Office Sorry, you're just too busy

If you can't wait for Mad Men to return for part one of its seventh and final season this Sunday, and you're itching to declare your intention to watch it…

April 10, 2014, 4:55 PM EDT

Dick Clark Productions Is Dramatically Increasing Its Output A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

April 6, 2014, 8:37 PM EDT

Ad of the Day: DirecTV Enjoy the world's tiniest car chase, in your hand and under foot

Riding the bus isn't boring—not when you can hallucinate a bunch of miniature cars engaged in a high-speed chase on the floor below you. At least, that's what DirecTV says it…

June 12, 2013, 10:37 AM EDT

Vice CEO Punches Back at Critics of North Korea Trip Shane Smith discusses new HBO show

Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice Continuing gig Co-founder, CEO, Vice Media Vice got a lot of criticism when your new HBO show went to North Korea…

March 24, 2013, 11:36 PM EDT

First Mover: Ryan Seacrest The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

February 4, 2013, 3:57 AM EST

Information Diet: Cyndi Lauper So Unusual star finds digital tracking just a little too Big Brother

Specs Age 59 Accomplishments Star of Cyndi Lauper: Still So Unusual reality show debuting Jan. 12 on WE tv; Grammy-winning recording artist Base New York What’s the first information you consume in the morning? I…

January 11, 2013, 8:07 AM EST

TNT's Electromagnetic Dot-Screen Billboard Enthralls Passersby 44,000 spinning dots can't be wrong

Here's the latest for the nifty-gadgetry file—a billboard digitally rigged by agency Breakfast in New York to flip 44,000 analog pixels from black to white and back, silhouetting the movements…

July 18, 2012, 2:30 PM EDT

Agency's Pizza Stunt Gets Stomach-Turning Case-Study Video BETC delivers themed pies for French TV station

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to…

June 11, 2012, 11:33 AM EDT

DirecTV Introduces Advertising's Weirdest-Looking Baby Yet Everyone sees what they want to see in this kid

Who does that adorable, pudgy little baby look like? Maybe it's his father. Maybe his grandpa. Maybe the milkman. Probably he's an awkward mashup of one relation's beady eyes, another's…

May 30, 2012, 1:27 PM EDT

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