Gabriel Beltrone

Adweek contributor
Gabriel Beltrone is a frequent contributor to Adweek.

11-Year-Old Slams Ronald McDonald for Being an Ass-Clown

Amid all the uncertainty over the impending apocalypse, rest assured that some things will always stay the same. Yesterday, doctors (again) blasted Ronald McDonald for making America's children fat, but McDonald's (again) defended its clown. Kids love him, and he stays, said CEO Jim Skinner, according to the Wall Street Journal.

Goodby’s Rhodes Jumps to StrawberryFrog

StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson.

Saatchi & Saatchi Wellness Adds Fiorino

Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak.

W+K Nabs Creatives From R/GA

Fresh on the heels of Wieden + Kennedy New York's win of Heineken's U.S. business, the agency is bolstering its creative ranks by adding two senior creatives to help with its full portfolio, including the beer brand.

Lucky Launches Viral Video Database

If you think viral videos have fallen out of fashion, Dumbo-based creative/production hybrid Lucky Branded Entertainment wants to set the record straight.

Ad of the Day: Glidden

Yesterday, we experienced the previously undiscovered sci-fi powers of electric-blue paint (which, by the way, appears to have eliminated the need for colored contact lenses). Today, we meet the other side of pigment: Glidden, a carefree and down-to-earth spirit, presented in this new spot by DDB New York and its European partner, Etcetera.

‘Psychology Today’ Asks Why Black Women Aren’t Pretty

Mental health bimonthly Psychology Today came under fire Monday after it published a blog post by Dr. Satoshi Kanazawa titled "Why Are African-American Women Less Physically Attractive Than Other Women?" 

Barbarian Group Hijacks NYC’s Speed Signs With Skeletons

New York City showed off its new skeletal speed-warning signs last week, part of the Department of Transportation's ongoing campaign to show that a pedestrian's odds of death are greatly reduced if the car that hits them is traveling below 30 miles per hour—the limit across much of the five boroughs.

W + K N.Y. Wins Heineken

After notable unrest over the past decade, Heineken’s U.S. business has decided on its next stop—selecting Wieden + Kennedy’s New York offices to handle its creative.

W+K Tops One Show, Too

On it goes.Wieden + Kennedy's Write the Future campaign for Nike netted best in show and 3 gold pencils for at the One Show awards Thursday evening. The agency’s work for Old Spice won 4.