Thanks to the ease of self-publishing online, marketing has looked increasingly like publishing with each year, and it’s only going to continue moving in that direction. In a panel…
Startup Color Labs has techies up in arms. They’re jealous of the money it’s raised, anxious to see improvements to its still-in-development app (early reviews complained about repeated crashes), and…
Thanks to a recent spate of TV-focused “second screen” apps, even the sedentary act of sitting around and staring at the tube can feel social and dynamic. Apps like GetGlue, Miso,…
Twitter’s monetization officer has an unenviable task. The micro-blogging company, valued anywhere from $7.7 billion to $10 billion, needs to, at some point, back into some revenue. To do so,…
Apple’s iOS 5 software for iPhone, iPad, and iPod will use Twitter integration, the company announced an hour ago at its Worldwide Developers Conference in San Francisco. On the other…
For the media-savvy, social media is old hat; Facebook is seven years old and Twitter just turned five. But as a viable segment of a digital advertising strategy,…
Market mix modeling, the industry standard for gauging ad performance, is on its death bed. Laura Desmond wants to be the one to pull the plug. Fortunately…
Get ready for a public market circus. Groupon, the fastest growing company in history, filed its S-1 Thursday, and if the feeding frenzy that was the LinkedIn IPO is any precedent, it's…
You turn on the TV and whip out your smartphone. Using the GetGlue app, you "check in" to whatever show you're watching, sharing the news with your friends on Facebook…
News Corp. is rushing to wrap up the auction for Myspace before its fiscal year ends on June 30. Final round bids were actually due in late April, but in order…
