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Erin Griffith
Social Marketers: Plan for the Marriage, Not the Wedding By looking beyond Facebook

Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of…

October 6, 2011, 5:27 PM EDT

Can Traditional Radio and Pandora Live Together in Harmony? Terrestrial broadcasters hope so

Terrestrial radio isn’t going anywhere, according, unsurprisingly, to terrestrial radio execs. Even with the explosion of digital streaming services like Spotify, Pandora, and MOG, representives from Clear Channel, Emmis Radio,…

October 6, 2011, 3:35 PM EDT

Personalized, Mobile, and Highly Skippable Google discusses the future of digital ads

In the future, digital ads will be highly personalized. They'll appear on mobile devices in sophisticated ways. If you want to share an ad with friends, you can, and if…

October 4, 2011, 6:31 PM EDT

Social Media's Universal Soldiers and Other Metaphors Describing social media marketing is like . . .

Advertising professionals have no shortage of metaphors to describe social media, and panelists at the IAB MIXX Conference today brought their A game. There's the dinner party metaphor, where the brand…

October 4, 2011, 3:30 PM EDT

Doing Away With Exploding Heads Interactive campaigns grow up

In digital advertising, the creative and the tech guy should be friends. Or at least that's the goal at most interactive agencies. Whether it plays out that way in practice…

October 3, 2011, 5:40 PM EDT

Facebook's Emotional Sell

It made the rounds last week. That tear-jerky Don Draper monologue, a powerful end to season one of Mad Men, edited to apply the sentimental qualities of a 1960s slideshow…

October 3, 2011, 2:47 PM EDT

The 'Gong Show' for Ads Hulu launches ad swap button

Hulu is big on choice. The company was the first to approach pre-roll ads like a "choose your own adventure" style interactive game, allowing users to pick which of three…

October 3, 2011, 11:25 AM EDT

A Conference That Hopes to Make Headlines IAB MIXX aims for two days of newsworthiness

Conferences rarely break news. If they’re lucky, some lovably wacky exec will pull a zany antic or two, earning the meeting a headline. (Twitter’s Adam Bain pulled out a megaphone!)…

October 3, 2011, 7:07 AM EDT

Adtech Industry Littered With Roadkill Consolidation a 'wet dream' for industry insiders, M&A pros say

     The advertising technology industry can be described as fragmented at best, and at worst, a chaotic mess. With the acronym soup of DSPs, RTBs, SSPs, and ever newer technologies…

June 10, 2011, 6:41 AM EDT

Brands Love Content—When They Make It The wall between publisher and product continues to erode

     Thanks to the ease of self-publishing online, marketing has looked increasingly like publishing with each year, and it’s only going to continue moving in that direction. In a panel…

June 9, 2011, 2:42 PM EDT

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