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Erin Griffith

Personalized, Mobile, and Highly Skippable

In the future, digital ads will be highly personalized. They'll appear on mobile devices in sophisticated ways. If you want to share an ad with friends, you can, and if…

Social Media's Universal Soldiers and Other Metaphors

Advertising professionals have no shortage of metaphors to describe social media, and panelists at the IAB MIXX Conference today brought their A game. There's the dinner party metaphor, where the brand…

Doing Away With Exploding Heads

In digital advertising, the creative and the tech guy should be friends. Or at least that's the goal at most interactive agencies. Whether it plays out that way in practice…

Facebook's Emotional Sell

It made the rounds last week. That tear-jerky Don Draper monologue, a powerful end to season one of Mad Men, edited to apply the sentimental qualities of a 1960s slideshow…

The 'Gong Show' for Ads

Hulu is big on choice. The company was the first to approach pre-roll ads like a "choose your own adventure" style interactive game, allowing users to pick which of three…

Intelligent Design

Burgeoning fashion site Polyvore creates a monthly magazine

It’s hard to believe that a new-ish, niche-y social network could succeed in a Facebook world. But Polyvore, a website where users make digital collages of clothing and accessories, has amassed…

A Conference That Hopes to Make Headlines

Conferences rarely break news. If they’re lucky, some lovably wacky exec will pull a zany antic or two, earning the meeting a headline. (Twitter’s Adam Bain pulled out a megaphone!)…

Digital Advertising Logs Record-Breaking Quarter

'Banner' first half shows 23% Growth

Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year. The growth rate is comparable to pre-recession levels, said…

Who Is the Social Gamer?

New survey defines four archetypes

In-game advertising garnered $1 billion in spending last year in North America; industry analysts expect it to top $7.2 billion by 2016. But before advertisers rush to grab the attention…

An App Store . . . for Display Ads

Ad platform Flite opens API for ad app developers

Android users have Amazon’s Market. iPhone, pod, and pad lovers have Apple’s App Store. There’s a Windows App Store expected for Windows 8. On the b-to-b side, Salesforce.com has AppExchange,…

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