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Erin Griffith

Buddy Media Turns a Page

The company's popular platform for Facebook brand pages faces new rivals

I was glad I hadn’t worn heels—the floors of Buddy Media’s New York headquarters were carpeted in balloons. The company had recently celebrated its fourth anniversary, which had included morning…

Google Knows All—Even Your Halloween Guise

The hottest costumes across the country

Some things never change. While zombies and vampires are all the rage and actually relevant to the season, Google searches for Halloween costumes this year skewed, unsurprisingly, perhaps sadly, toward…

Video Bargain Bin for Brands

Crowdsourcing producers make a play for the most lucrative category of creative output—but tell agencies not to worry

The modern day brand is a content machine—it must fan, friend, and follow as easily as it entertains, evokes, and engages. That need for constant output can get expensive and…

Coupons.com Posing Greater Threat to Print

Redemption rate tops 18 percent

Coupons.com is the silent, cash-rich killer of the once-fat Sunday paper ad section. And soon it will be going public. The promotions platform is largely responsible for the migration of ad…

Federated Expands Long Tail Ad Empire to Wordpress

24M bloggers can opt-in to ad network

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers…

Is Location-Based Mobile Advertising Real?

Answer: yes, according to LocalResponse

The mobile ad world often gets accused of living in the future, discussing pie-in-the-sky capabilities that aren't yet possible. One of those capabilities is location-based ad targeting. It sounds straightforward—marketers…

For Data Geeks, the Gift of Search

Startup Datafiniti launches marketer-friendly search engine for data

Imagine a Google search that returns a spreadsheet of compartmentalized factoids, rather than a list of links. Sounds complicated to the average Google searcher, but to data junkies, especially direct…

Social Marketers: Plan for the Marriage, Not the Wedding

Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of…

Can Traditional Radio and Pandora Live Together in Harmony?

Terrestrial radio isn’t going anywhere, according, unsurprisingly, to terrestrial radio execs. Even with the explosion of digital streaming services like Spotify, Pandora, and MOG, representives from Clear Channel, Emmis Radio,…

Xbox 360 Gets Content-y

Gaming system strikes deal with more than 40 entertainment providers

This holiday season Microsoft is giving the gift of content. Through its Xbox gaming system, the company has announced a content deal with more than 40 entertainment providers spanning cable,…

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