Erin Griffith | Adweek Erin Griffith | Adweek
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Erin Griffith
Intelligent Design Burgeoning fashion site Polyvore creates a monthly magazine

It’s hard to believe that a new-ish, niche-y social network could succeed in a Facebook world. But Polyvore, a website where users make digital collages of clothing and accessories, has amassed…

October 3, 2011, 7:41 AM EDT

Digital Music Models Vie for Viability Competition heats ups among players MOG, Rdio, and Spotify

Hard on the heels of streaming music service Spotify, which only recently arrived stateside, competitors MOG and Rdio announced free versions of their products last week. This kind of competition…

September 20, 2011, 6:42 AM EDT

Bloggers Mean Business They’re not the future of fashion magazines—they’re the future of fashion branding

There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to…

September 13, 2011, 6:44 AM EDT

Gilt City Launches Vertical for Affluent Tykes Can it weather the current daily deals storm?

What do you buy the sophisticated urban child who has everything? How about Baby Boot Camp classes? Manicures? Mandarin lessons? Responding to an apparent gap in the market for exclusive, custom-tailored…

September 12, 2011, 6:51 AM EDT

The Trouble With Back-Ends CMS woes: Why publishers can’t publish on the Web

No publication has a better story about back-end chaos than BusinessWeek. Before it was acquired by Bloomberg LP, the publication sank a shocking $20 million into the back-end development of Business…

August 9, 2011, 5:58 AM EDT

KKR and Primedia: A Time Line How Primedia has become one of private equity's oldest deals

In 1989, print magazines were a safe—even smart—investment. That’s when buyout firm Kohlberg Kravis Roberts & Co. formed Primedia, positioning it as a roll-up of cash-flow-spitting media assets that could…

May 31, 2011, 6:37 AM EDT

Armstrong's Brand Hurt by Latest Doping Allegations Demand Media, Livestrong.com support athlete

No celebrity is safe from an unexpected nosedive in brand equity. And when a celebrity’s stock falls, so does the brands he or she endorses. Demand Media is surely monitoring the…

May 25, 2011, 6:44 AM EDT

Freston, Raine Group, WPP Back More Vice

Vice Media, peddler of provocative magazines, books and video, took a significant outside investment Tuesday from a close-knit, if not incestuous, set of deep pockets. Advertising and media conglomerate WPP,…

April 5, 2011, 12:00 AM EDT

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