Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a digital snowball does: with a blog post.
She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and reassembled a power drill in front of Sears execs, or when she wolfed down dog food during a pitch.
Ignoring social responsibility is no longer an option for companies thanks to social media, according to Who Cares Wins by David Jones, CEO, Havas and Euro RSCG Worldwide. Bonus insight: Maybe advertising isn’t so evil either. Adweek: What makes you a spokesperson for corporate social responsibility?
A brand must go through three stages to achieve social enlightenment, according to a new study from Wildfire Interactive. There’s growth, there’s engagement, and then there’s monetization. Despite all the ad dollars gushing into social media, brands will for the most part find themselves moving into Stage 2 (engagement) this year.
Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool hunters are hungry for another big social play.
Digital streaming services are expanding their self-definition by turning themselves into platforms.
Last fall, social media agency Dachis Group launched Social Business Index, a free-to-the-public database that ranks companies and brands by how social they are in real time (Today, News Corp. is No. 1 and National Amusements Inc., a movie theater chain, is No. 2.).
Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode.
In late September, Spotify CEO Daniel Ek was the first guest Mark Zuckerberg introduced on stage during his keynote speech at the f8 developer conference, which introduced the network’s new media consumption features.
Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication, these days, Klout is out.