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Erik Oster
Susan Glasser Named Editor of Politico Was formerly editor of Politico mag

Susan Glasser has been named editor of Politico, the publication announced today. Glasser currently serves as editor of Politico Magazine, a title she has held since its November 2013 launch. During…

September 18, 2014, 4:52 PM EDT

Samsung Tops List of Breakaway Brands Everyday brands like Chex and Puffs dominate, study shows

Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on…

September 17, 2014, 12:31 PM EDT

Martin Sorrell Says China's Move to Stop Graft Creates Opportunities for WPP Transparent media-buying model pays off

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.  "[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an…

September 16, 2014, 4:30 PM EDT

Ad Spending Growth Declined in the Second Quarter P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

September 16, 2014, 2:45 PM EDT

Activision's $500 Million 'Destiny' Launch Shows Power of Online Video One of the biggest new franchise releases in history

With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded…

September 10, 2014, 4:14 PM EDT

Snapchat Settles With Ousted Early Partner Reggie Brown Company quietly settles under confidential terms

Snapchat chief executive officer Evan Spiegel and CTO Bobby Murphy have reached an undisclosed settlement with bounced early partner Reggie Brown, the company has announced in a statement. In a stealthy…

September 10, 2014, 12:46 PM EDT

Jimmy Dean Moves Beyond Breakfast in New Ads Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

September 8, 2014, 12:50 PM EDT

NFL Has a Lot of Leverage in Negotiating TV Deals Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

September 4, 2014, 9:29 PM EDT

BitTorrent Woos Advertisers and Publishers Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

September 3, 2014, 4:16 PM EDT

Consumers Trade Recyclables for Burgers at McDonald's in Sweden Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

August 28, 2014, 12:24 PM EDT

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