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Erik Oster

Build-A-Bear Names a Lead Creative Shop

Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

Landor Finds a North American Leader at TBWA

Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

Havas Posts Organic Growth of 6% in Third Quarter

But growth slows in the U.K. and Latin America

The third quarter brought some good news for the Havas Group. Today, the French agency reported organic growth of 6 percent worldwide for a total revenue of 447 million euros…

This L.A. Agency Takes on the California Drought

Omelet rolls out '#H2No' water saving campaign

Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore. So, Los Angeles-based agency Omelet has partnered…

Telefónica Shifts O2 Global Media Account to Havas Without Review

Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

Eric Mower + Associates Gets a Presence in New York

Merges with PR player Middleton & Gendron

Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence…

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes

But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

NYC Tourism Campaign Wants Locals to 'See Your City'

Posters encourage exploring the five boroughs

NYC & Company, the marketing and tourism arm of New York City, is setting its sights on New Yorkers, urging them to get out of the house and explore the…

McDonald's Now Accepts American Express Rewards Points

Launches this week in New York, Chicago

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and…

Publicis Groupe Becomes the Largest Shareholder in Matomy

Pays $65 million for 20% of the Tel Aviv-based shop

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares. Matomy has some 400 staffers…

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