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Erik Oster

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Evolving client demands call for sweeping changes

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte creative…

Why 2 Agency Creatives Launched 'Not This White Woman,' an Anti-Trump Clothing Line

Proceeds benefit Planned Parenthood

If you were disappointed with how certain demographics voted in the 2016 presidential election, you're not alone. Freelance copywriter Michelle Hirschberg and Droga5 group creative director Karen Land Short found a…

ESPN Anchors Can't Pull Off This NBA Star's Signature Style in New SportsCenter Ad

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.  The ad opens with Golden State Warriors star…

Ad Executive Who Helped Name the Big Mac Has Died at 89

Jack Goldsmith also co-founded agency MARC USA

Jack Goldsmith, co-founder of Pittsburgh agency MARC USA and one of the fathers of McDonald's Big Mac, died on Jan. 6 at the age of 89. Goldsmith worked closely with client…

RAPP Moves Forward With a New President in Its New York Office

Justin Thomas-Copeland relocates from London

RAPP has named Justin Thomas-Copeland as the new president of its New York office. Thomas-Copeland formerly served as senior vice president, global chief client officer, a position he held since joining…

JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter

Pro bono work on Backing Black Business initiative

The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York, marking the first such pairing on a formal assignment. The…

Applebee's Launches Its Second Creative Agency Review in a Year

Barkley won the account last December

The Applebee's restaurant chain and its parent company, DineEquity, formally launched a creative agency review today, exactly one year after handing the account to Kansas City independent agency Barkley. At the…

Anheuser-Busch InBev Has a New U.S. Vice President of Marketing

Marcel Marcondes shifts into role as Jorn Socquet goes global

Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.  Marcondes will transition to the new role from his current position of global…

Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign

Brand will focus on Lady Gaga, NFL partnerships

"The Bud Light Party" has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of…

Diesel Picks Anomaly to Help 'Transcend Fashion' With Campaign Set to Launch Early Next Year

Agency worked on the brand's 'Be Stupid' effort

Fashion brand Diesel has selected creative agency Anomaly Amsterdam to lead a new campaign that will roll out globally in February. This announcement follows the hiring of a new European CEO  as…

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