It's parting ways with FCB Chicago, which was previously lead creative agency on the account.
Erik Oster is a staff writer for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy blog.
American Express led the pack of U.S. Open Golf sponsors who spent the most on broadcast placement for new creative last week.
Mekanism and its social agency, Epic Signal, worked with PR agency Olson to promote the 'citrus malternative,' as the alcopop category has a resurgence.
Advertisers shied away from the program following the decision to interview InfoWars founder Alex Jones.
Bud Light is releasing limited-edition, Chicago-themed bottles designed by Breaux ahead of Lollapalooza.
The collaborative fund grew out of KBS Ventures; day-to-day operations will be led by partner Jessica Peltz-Zatulove.