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Erik Oster
Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

Google Unveils New Ads Built With Mobile in Mind They instantly adjust for every screen size

Google announced new mobile display formats and tools for advertisers today, making it easier to build campaigns in a multi-screen world.  Among the new offerings will be mobile lightbox engagement ads,…

September 29, 2014, 2:56 PM EDT

Arnold Starts Hispanic Marketing Practice Makes it part of the agency rather than a separate unit

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands. Leading the new cross-cultural practice are…

September 26, 2014, 10:28 AM EDT

Amazon Is Trying to Create a Jetsons-Like Button for Ordering Soap and Toilet Paper And reportedly pumps $55 million into Lab126 to make it happen

Amazon plans to invest $55 million in its Lab126 division while boosting personnel by 27 percent over the next five years, Reuters reported. Among the connected-home devices being tested, according to…

September 25, 2014, 7:00 PM EDT

Geometry Names a Global Creative Chief Jon Hamm shifts from Momentum

Geometry has named a global creative chief, a year after WPP Group combined G2, OgilvyAction and JWTAction to create the global retail marketing shop. Jon Hamm, a top executive at Momentum,…

September 25, 2014, 5:07 PM EDT

DHL Tests Drone Delivery in Germany First drone authorized for regular use in Europe

German logistics company DHL plans to launch a small, pilotless aircraft Friday, which will ferry medicine to the small island of Juist off Germany's northwest coast, The New York Times…

September 25, 2014, 10:48 AM EDT

GroupM Takes Minority Stake in Haworth Minneapolis media shop works for Target, Ben & Jerry's

GroupM, the media division of WPP, has acquired a 49 percent stake in independent media shop Haworth Marketing. Haworth, which opened in 1970 and is based in Minneapolis, works for the…

September 23, 2014, 11:55 AM EDT

Lisa Sherman Is the New CEO of The Ad Council Succeeds Peggy Conlon, who is retiring after 15 years in the role

The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. 3,…

September 23, 2014, 10:53 AM EDT

Susan Glasser Named Editor of Politico Was formerly editor of Politico mag

Susan Glasser has been named editor of Politico, the publication announced today. Glasser currently serves as editor of Politico Magazine, a title she has held since its November 2013 launch. During…

September 18, 2014, 4:52 PM EDT

Samsung Tops List of Breakaway Brands Everyday brands like Chex and Puffs dominate, study shows

Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on…

September 17, 2014, 12:31 PM EDT

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