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Erik Oster
Converse Goes to Court to Challenge Chuck Taylor Look-Alikes But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

October 15, 2014, 3:06 PM EDT

NYC Tourism Campaign Wants Locals to 'See Your City' Posters encourage exploring the five boroughs

NYC & Company, the marketing and tourism arm of New York City, is setting its sights on New Yorkers, urging them to get out of the house and explore the…

October 15, 2014, 2:41 PM EDT

McDonald's Now Accepts American Express Rewards Points Launches this week in New York, Chicago

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and…

October 14, 2014, 3:15 PM EDT

Publicis Groupe Becomes the Largest Shareholder in Matomy Pays $65 million for 20% of the Tel Aviv-based shop

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares. Matomy has some 400 staffers…

October 13, 2014, 10:56 AM EDT

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10, 2014, 1:47 PM EDT

The Barbarian Group Fills Its Top Creative Post Edu Pou shifts from Wieden + Kennedy in Amsterdam

The Barbarian Group has filled its top creative role with senior creative leader from Wieden + Kennedy. Edu Pou, head of creative innovation at W+K in Amsterdam, is now executive creative…

October 8, 2014, 3:43 PM EDT

Square Debuts Mobile Ordering for Coffee Uses location targeting to ensure a hot cup when you arrive

Square today introduced Square Order, a mobile app that lets consumers order coffee. The app tells baristas to start brewing as users approach a shop. With payment and ordering handled by…

October 8, 2014, 2:14 PM EDT

MDC's Assembly Gets Bigger Through Another Merger This time Doner Media becomes part of the operation

MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of Doner.  The…

October 7, 2014, 4:11 PM EDT

Groupon's New App Delves Into Cash-Back Grocery Deals Couponing in the digital age

Groupon, the website known for offering deals on everything from laser hair removal to designer sunglasses, is moving into the supermarket arena. The daily discount site now offers grocery deals…

October 3, 2014, 1:49 PM EDT

Derek Jeter Launches The Players' Tribune Publication offers 'unfiltered, honest and unique perspectives' from athletes

Derek Jeter didn't waste much time in making his next career move. Just days after his final game as a major league player, Jeter has launched The Players' Tribune, a new…

October 2, 2014, 4:52 PM EDT

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