Erik Oster | Adweek Erik Oster | Adweek
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Erik Oster
This L.A. Agency Takes on the California Drought

Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore. So, Los Angeles-based agency Omelet has partnered…

October 27, 2014, 5:34 PM EDT

Telefónica Shifts O2 Global Media Account to Havas Without Review Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

October 24, 2014, 3:31 PM EDT

Eric Mower + Associates Gets a Presence in New York Merges with PR player Middleton & Gendron

Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence…

October 22, 2014, 1:45 PM EDT

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

October 15, 2014, 3:06 PM EDT

NYC Tourism Campaign Wants Locals to 'See Your City' Posters encourage exploring the five boroughs

NYC & Company, the marketing and tourism arm of New York City, is setting its sights on New Yorkers, urging them to get out of the house and explore the…

October 15, 2014, 2:41 PM EDT

McDonald's Now Accepts American Express Rewards Points Launches this week in New York, Chicago

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and…

October 14, 2014, 3:15 PM EDT

Publicis Groupe Becomes the Largest Shareholder in Matomy Pays $65 million for 20% of the Tel Aviv-based shop

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares. Matomy has some 400 staffers…

October 13, 2014, 10:56 AM EDT

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10, 2014, 1:47 PM EDT

The Barbarian Group Fills Its Top Creative Post Edu Pou shifts from Wieden + Kennedy in Amsterdam

The Barbarian Group has filled its top creative role with senior creative leader from Wieden + Kennedy. Edu Pou, head of creative innovation at W+K in Amsterdam, is now executive creative…

October 8, 2014, 3:43 PM EDT

Square Debuts Mobile Ordering for Coffee Uses location targeting to ensure a hot cup when you arrive

Square today introduced Square Order, a mobile app that lets consumers order coffee. The app tells baristas to start brewing as users approach a shop. With payment and ordering handled by…

October 8, 2014, 2:14 PM EDT

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