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Eric Berry

The Truth About Mobile Advertising? It’s a House of Cards

Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

Instagram-Omnicom Deal Signals the Future of Digital Advertising

The Web is visual and brands should be, too

The Omnicom Group’s $40 million pact with Instagram, as reported by Adweek last week, reinvigorated excitement about the marketing potential of mobile and social media. Mark Zuckerberg, in particular, must be…

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