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Emma Bazilian

Nicole Richie's Savvy Web Reinvention

My how things have changed since 2003. Back then, Nicole Richie was just entering America’s consciousness as Paris Hilton’s sidekick on seminal reality series The Simple Life. Despite her posh…

Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Wide distribution is key

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader…

BuzzFeed's Jon Steinberg Trumpets Shift to Hard News

President/COO admits, though, that traffic from scoops pales compared to lighter fare

Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when…

The Restaurant Business Is Like the News Business, Says Geoffrey Zakarian

Lots of reading, no TV

Specs Who Geoffrey Zakarian Age 54 Accomplishments Chef and restaurateur (including The Lambs Club and The National Bar & Dining Rooms in New York); winner of Food Network’s The Next Iron Chef: Super Chefs;…

The Driver Behind the Publicis-Omnicom Merger

Marketers increasingly rely on data, study shows

If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the…

Comedian Amy Schumer Worries About Mixing Ambien and Snapchat

No selfies

Specs Who Amy Schumer Age 32 Accomplishments Comedian, actress, writer; star of sketch comedy series Inside Amy Schumer (Tuesdays at 10:30 p.m. on Comedy Central); former finalist on NBC’s Last Comic Standing Base New…

PopSugar Launches Blogger Network

PopSugar Select to include 3000 lifestyle bloggers

From Fairchild Fashion Media’s NowManifest to Lucky magazine’s Style Collective, media companies have been snapping up bloggers left and right for the past several years. Now, female-focused digital company PopSugar…

Forbes 100 Most Powerful Women Includes Tech, Media Titans

Sheryl Sandberg, Jill Abramson, Marissa Mayer make the cut again

Forbes’ most estrogen-heavy annual list, The World's 100 Most Powerful Women, is a who’s who of politicians, celebrities, and CEOs. While this year’s Top 5 was heavy on politics (German…

Polyvore Uses Social Engagement to Grow Indie Brands

Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

Wired and Cisco Collaborate on Crowdsourced Tablet Mag

'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…

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