Campus Rush focuses on game-day culture
By Emma Bazilian on Aug. 27, 2015 - 1:40 PM EDT
Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which officially debuted yesterday, focuses on the culture…
Plus, a cooler that does it all
By Emma Bazilian on Aug. 18, 2015 - 7:37 PM EDT
This week, the Adweek staff is highlighting fun summer accessories including an inflatable paddleboard, a luxe beach towel and a cooler with a battery-powered blender. Take a look!
Rolling through NYC today
By Emma Bazilian on Aug. 14, 2015 - 10:21 AM EDT
In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…
2 brands will share content
By Emma Bazilian on Jul. 31, 2015 - 3:14 PM EDT
While magazine publishers are increasingly pushing for more internal collaboration between brands, it's still rare to see titles from different publishers working together—especially when they have very similar target audiences.…
The married duo hits the airwaves on Aug. 3
By Emma Bazilian on Jul. 21, 2015 - 7:12 PM EDT
Specs Coco Age 36 Claim to fame Model, actress, founder of Licious apparel and lingerie Twitter @cocosworld Base New York Ice-T Age 57 Claim to fame Actor (Law & Order: SVU), rapper Twitter @FINALLEVEL Base New York Latest project…
Plus, solar-powered lanterns, a luxury camping tent and more summer gear
By Emma Bazilian on Jul. 21, 2015 - 7:11 PM EDT
This week, the Adweek staff is highlighting stylish summer picks including a briefcase-inspired grill, canvas pet carrier and luxe tent. Take a look!
Samsung-branded cover to go out to Bon Appétit subscribers
By Emma Bazilian on Jul. 21, 2015 - 1:06 PM EDT
Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first…
Plus, a smart fitness pack
By Emma Bazilian on Jul. 7, 2015 - 8:05 PM EDT
This week, the Adweek staff is highlighting must-have items including an affordable activity tracker, a smart soccer ball and an electric board for your golf game. Take a look!
Cars for the under-35 crowd
By Emma Bazilian on Jul. 7, 2015 - 10:45 AM EDT
Time Inc. is betting big on digital-only brands. After launching home site The Snug and beauty site Mimi earlier this year, the company is set to unveil another brand new…
But he won't use Twitter to campaign for an all-star spot
By Emma Bazilian on Jul. 6, 2015 - 7:43 PM EDT
Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; six-time player in the MLB All-Star Game Base Toronto and Tampa, Fla. Twitter @JoeyBats19 What's the first information you consume in the…
Emma Bazilian came to Adweek from Rolling Stone, where she was an intern. She lives in Manhattan and spends an inordinate amount of her free time watching Law & Order: SVU marathons.