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Emma Bazilian
The New York Times Runs Its First-Ever Native Print Ad The 8-page section was sponsored by Shell

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print…

November 19, 2014, 2:19 PM EST

Airbnb Is Launching a Print Magazine The new travel pub is called 'Pineapple'

Over the past year, the humble magazine has undergone a resurgence as digital companies from Net-a-Porter to CNET have branched out into branded print magazines. Now, in the wake of…

November 17, 2014, 2:26 PM EST

How Art Basel Miami Beach Became a Major Draw for Marketers Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by…

November 17, 2014, 12:02 AM EST

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

November 17, 2014, 12:00 AM EST

Paper Magazine Chief Dishes on the Huge Impact of Kim Kardashian Cover You won't be able to get the racy cover on newsstands

Kim Kardashian's Paper magazine cover may not have technically broken the Internet, but it was certainly a breakthrough moment for the 30-year-old title. With a circulation of just 155,000—roughly the…

November 14, 2014, 6:05 PM EST

Hearst Announces Winners of Company-Wide Tower Awards Honorees include Good Housekeeping, Town & Country

This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to…

November 12, 2014, 3:00 PM EST

Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First After Condé Nast spinoff, magazine president says content is still key

This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company. In…

November 10, 2014, 12:02 AM EST

Model Gigi Hadid Helps Her 'Real Housewife' Mom With Social Media Find out her favorite guilty pleasure show

Specs Age 19 Claim to fame Model; face of Tom Ford; 2014 Sports Illustrated Swimsuit Issue rookie Base New York Twitter @GiGiHadid What's the first information you consume in the morning? I usually check my emails…

November 2, 2014, 11:01 PM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Self Makes 2 Key Hires as It Continues Its Reinvention New fitness and lifestyle directors

It's been just about six months since Joyce Chang, the former executive editor of Cosmopolitan, officially took over as the new editor in chief of Condé Nast lifestyle title Self—and…

October 30, 2014, 4:04 PM EDT

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