Elena Malykhina | Adweek Elena Malykhina | Adweek
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Elena Malykhina
Experian Says Goodbye to Freecreditreport.com Band

Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…

May 19, 2010, 12:00 AM EDT

FreeCredit's Band Gets the Hook

Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…

May 19, 2010, 12:00 AM EDT

Kodak CMO to Step Down

Jeffrey Hayzlett will resign as the CMO of Kodak, effective May 28, the company said today.Hayzlett joined Kodak in April 2006 as CMO and vp of the graphic communications group.…

May 14, 2010, 12:00 AM EDT

Needs of Latinas Not Being Met on Social Nets

Social networks represent a huge opportunity for marketers trying to reach Latina women. In fact, 38% of Hispanic women in the U.S. feel that these networks lack content created especially…

May 12, 2010, 12:00 AM EDT

Do Social Networks Overlook Latinas?

Social networks represent a huge opportunity for marketers trying to reach Latinas -- but many in this growing audience believe they are being poorly served by such nets.Thirty-eight percent of…

May 12, 2010, 12:00 AM EDT

BK Taps Coke Exec as Global CMO

Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO. Franco, who previously served as vp, global marketing and innovation for Coca-Cola, will oversee the…

May 4, 2010, 12:00 AM EDT

Miller Lite Debuts More 'Macho' Beer Ads

Miller Lite continues to celebrate macho light beer drinkers in five new ads, which debuted this week as part of the brand's "Taste Greatness" campaign.Created by Draftfcb, in…

April 29, 2010, 12:00 AM EDT

Holiday Inn Ads: Stay You, But Stay With Us

Looking to connect with consumers on the rebound from the recession, Holiday Inn is launching a $100 million campaign that celebrates its target customer with the theme, “Stay you.” The…

April 29, 2010, 12:00 AM EDT

Miller Lite's Macho Maneuvers

Miller Lite continues to celebrate macho light beer drinkers in five new ads, which debuted this week as part of the brand's "Taste Greatness" campaign.Created by Draftfcb in partnership with…

April 29, 2010, 12:00 AM EDT

Holiday Inn Says, 'Stay You'

Looking to connect with consumers on the rebound from the recession, Holiday Inn is launching a $100 million campaign that celebrates its customers with the theme, “Stay you.” The effort,…

April 29, 2010, 12:00 AM EDT

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