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Elena Malykhina

Federer Offers Pro Advice in New Wilson Push

Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…

Samsung Names Ralph Santana CMO

Samsung Electronics America has named Ralph Santana svp and chief marketing officer, a newly created post.Santana hails from PepsiCo, where he spent 16 years in various domestic and international marketing…

Microsoft Powers Up Campaign for Internet Explorer 8

Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how it easy it is to fall victim to online scams.A TV spot kicked off the campaign on…

Microsoft Slams Scams in IE8 Push

Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how easy it is to fall victim to online scams.A TV spot kicked off the campaign Monday during…

Sprint Boasts 'First' 4G Phone

Sprint today (Thursday) unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which…

Goodby Touts Sprint HTC EVO 4G Phone

Sprint today unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which makes…

Why CMOs Are Joining the Exec Table

When it comes to hiring a chief marketing officer, the majority of companies are eager to fill the role. In fact, CMOs are viewed as strategic partners and are increasingly…

Bacardi Names Global CMO

Bacardi Limited has appointed Unilever vet Silvia Lagnado as CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and architected…

Experian Says Goodbye to Freecreditreport.com Band

Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…

FreeCredit's Band Gets the Hook

Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…

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