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Elena Malykhina
Federer Offers Pro Advice in New Wilson Push

Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…

June 17, 2010, 12:00 AM EDT

Samsung Names Ralph Santana CMO

Samsung Electronics America has named Ralph Santana svp and chief marketing officer, a newly created post.Santana hails from PepsiCo, where he spent 16 years in various domestic and international marketing…

June 14, 2010, 12:00 AM EDT

Microsoft Powers Up Campaign for Internet Explorer 8

Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how it easy it is to fall victim to online scams.A TV spot kicked off the campaign on…

June 9, 2010, 12:00 AM EDT

Microsoft Slams Scams in IE8 Push

Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how easy it is to fall victim to online scams.A TV spot kicked off the campaign Monday during…

June 9, 2010, 12:00 AM EDT

Sprint Boasts 'First' 4G Phone

Sprint today (Thursday) unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which…

June 3, 2010, 12:00 AM EDT

Goodby Touts Sprint HTC EVO 4G Phone

Sprint today unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which makes…

June 3, 2010, 12:00 AM EDT

Why CMOs Are Joining the Exec Table

When it comes to hiring a chief marketing officer, the majority of companies are eager to fill the role. In fact, CMOs are viewed as strategic partners and are increasingly…

June 1, 2010, 12:00 AM EDT

Bacardi Names Global CMO

Bacardi Limited has appointed Unilever vet Silvia Lagnado as CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and architected…

May 26, 2010, 12:00 AM EDT

Experian Says Goodbye to Freecreditreport.com Band

Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…

May 19, 2010, 12:00 AM EDT

FreeCredit's Band Gets the Hook

Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…

May 19, 2010, 12:00 AM EDT

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