Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…
Samsung Electronics America has named Ralph Santana svp and chief marketing officer, a newly created post.Santana hails from PepsiCo, where he spent 16 years in various domestic and international marketing…
Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how easy it is to fall victim to online scams.A TV spot kicked off the campaign Monday during…
Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how it easy it is to fall victim to online scams.A TV spot kicked off the campaign on…
Sprint today unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which makes…
Sprint today (Thursday) unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which…
When it comes to hiring a chief marketing officer, the majority of companies are eager to fill the role. In fact, CMOs are viewed as strategic partners and are increasingly…
Bacardi Limited has appointed Unilever vet Silvia Lagnado as CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and architected…
Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…
Experian is looking to sing a new tune with the launch of a Web site called freecreditscore.com. In the process, the credit bureau is parting ways with the band made…
