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Elena Malykhina
Chipotle E-mail Promo Seeks 'Junk'

Chipotle is using a charitable cause to send the message to consumers that its food contains "no junk." Starting tomorrow (Friday), the restaurant chain will begin running online banner ads…

June 24, 2010, 12:00 AM EDT

Federer Tries Therapy Racquet for Wilson

Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…

June 18, 2010, 12:00 AM EDT

Federer Offers Pro Advice in New Wilson Push

Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…

June 17, 2010, 12:00 AM EDT

Samsung Names Ralph Santana CMO

Samsung Electronics America has named Ralph Santana svp and chief marketing officer, a newly created post.Santana hails from PepsiCo, where he spent 16 years in various domestic and international marketing…

June 14, 2010, 12:00 AM EDT

Microsoft Slams Scams in IE8 Push

Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how easy it is to fall victim to online scams.A TV spot kicked off the campaign Monday during…

June 9, 2010, 12:00 AM EDT

Microsoft Powers Up Campaign for Internet Explorer 8

Microsoft this week debuted a new campaign for Internet Explorer 8, highlighting how it easy it is to fall victim to online scams.A TV spot kicked off the campaign on…

June 9, 2010, 12:00 AM EDT

Goodby Touts Sprint HTC EVO 4G Phone

Sprint today unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which makes…

June 3, 2010, 12:00 AM EDT

Sprint Boasts 'First' 4G Phone

Sprint today (Thursday) unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed "Firsts," which…

June 3, 2010, 12:00 AM EDT

Why CMOs Are Joining the Exec Table

When it comes to hiring a chief marketing officer, the majority of companies are eager to fill the role. In fact, CMOs are viewed as strategic partners and are increasingly…

June 1, 2010, 12:00 AM EDT

Bacardi Names Global CMO

Bacardi Limited has appointed Unilever vet Silvia Lagnado as CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and architected…

May 26, 2010, 12:00 AM EDT

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