Jamba Juice last week turned some heads (and some stomachs) when it announced a new Cheeseburger Chill smoothie.The unappetizing concoction, however, is not a real product. It's a response to…
Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men's underwear, dubbed "Hanes Flight 23."The TV…
Stella Artois has enlisted famous photographer Bert Stern to create Vogue-like images for a U.S. campaign that depicts the finer things in life.The campaign, created by Mother New York, positions…
Cold Stone Creamery is the latest brand to embrace social media applications on Facebook. Starting this week, the ice cream chain will allow consumers to send tangible gifts to friends…
Cold Stone Creamery is the latest brand to embrace social media applications on Facebook. Starting this week, the ice cream chain will allow consumers to send tangible gifts to friends…
Starburst has signed on as the title sponsor of a summer music promotion created by Six Flags Entertainment and Billboard.com.The promo includes online support, live concerts and a national sweepstakes.…
Chipotle is using a charitable cause to send the message to consumers that its food contains "no junk." Starting tomorrow (Friday), the restaurant chain will begin running online banner ads…
Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…
Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The…
Samsung Electronics America has named Ralph Santana svp and chief marketing officer, a newly created post.Santana hails from PepsiCo, where he spent 16 years in various domestic and international marketing…
