Hyperlocal is not all it's hyped up to be as an ad medium—but such venues are making efforts to juice up their offerings and turn the focus on targeted consumer-centric…
Imagine you're skiing down a mountain. After hitting a terrain park and doing a few jumps and half-pipes, you launch a mobile app on your smartphone to see how many…
Sue Bee Honey has tapped former Olympic swimmer Summer Sanders as the spokesperson for a promotion that centers on the brand's American roots. The promo, dubbed "Trust the Taste of…
With the advent of the Chevrolet Volt and Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered alternatives? According…
With the impending launches of the Chevrolet Volt and the Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered…
When it comes to car purchases, adults over 50 surpass younger consumers. In fact, this demographic is responsible for three out of five new car acquisitions, according to a report…
Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a new campaign, which incorporates photos and home videos of real consumers visiting its parks and…
Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a campaign -- dubbed "Let the Memories Begin" -- that incorporates photos and home videos of…
Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain's Courtyard by Marriott brand transformed Vanderbilt Hall at New York City's Grand Central…
Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York's Grand Central Terminal into a hotel lobby…
