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Elena Malykhina

Hyperlocal's a Moving Target

Hyperlocal is not all it's hyped up to be as an ad medium—but such venues are making efforts to juice up their offerings and turn the focus on targeted consumer-centric…

Mobile Ski Apps Enjoy Snowball Effect

Imagine you're skiing down a mountain. After hitting a terrain park and doing a few jumps and half-pipes, you launch a mobile app on your smartphone to see how many…

Sue Bee Honey Boasts Its American Roots

Sue Bee Honey has tapped former Olympic swimmer Summer Sanders as the spokesperson for a promotion that centers on the brand's American roots. The promo, dubbed "Trust the Taste of…

Rough Road Ahead for Electric Cars?

With the advent of the Chevrolet Volt and Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered alternatives? According…

Will Consumers Get Charge From Electric Cars?

With the impending launches of the Chevrolet Volt and the Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered…

Adults Over 50 Dominate Car Purchases

When it comes to car purchases, adults over 50 surpass younger consumers. In fact, this demographic is responsible for three out of five new car acquisitions, according to a report…

Disney Parks Campaign Borrows Family 'Memories'

Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a new campaign, which incorporates photos and home videos of real consumers visiting its parks and…

Disney Keeps It 'Real' via UGC

Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a campaign -- dubbed "Let the Memories Begin" -- that incorporates photos and home videos of…

Marriott Unveils Hotel Lobby Replicas at Airports

Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain's Courtyard by Marriott brand transformed Vanderbilt Hall at New York City's Grand Central…

Marriott Puts Hotel Lobby Replicas in Airports

Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York's Grand Central Terminal into a hotel lobby…

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