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Elena Malykhina

Jennifer Aniston Endorses . . . Paragon Honda?

There are companies that would pay millions to get an endorsement from Jennifer Aniston. One lucky Honda dealership got it for free. Aniston was on The View last week to promote…

MarketShare Acquires Advisory Firm MarketingNPV

The marketing analytics space is evolving quickly, and industry leader MarketShare wants to stay ahead of the pack. The software provider has acquired MarketingNPV, an advisory firm that helps clients…

Cats Love iPads as Much as the Next Person

When I opened the e-mail and saw a picture of cats staring at an iPad, I pinched myself. It didn't work. Cats playing games on iPads is a reality. The…

Managing (Agency) Mania

If it’s news to you that the client/agency model has been in flames for years now, there's also this new thing called the Internet that you might want to know…

Cruise Line Gives Brands 'Royal' Treatment

Improved revenue has floated Royal Caribbean's boat this year. Can a new ship -- and brand partnerships -- take the cruise line's fortunes even higher?The line's newest vessel, Allure of…

Brands Get 'Royal' Treatment

Improved revenue has floated Royal Caribbean's boat this year. Can a new ship launch—and brand partnerships—take the cruise line's fortunes even higher?The line's newest ship, Allure of the…

HomeAway Returning to Super Bowl

Following the success of its 2010 campaign, HomeAway—which operates the world's largest network of vacation rental sites—is returning to the Super Bowl as an advertiser again in 2011. The campaign, created…

Bob Woodward Gets the Scoop on iPad App

As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee -- and recalls…

Woodward, Bradlee Headline Push for WaPo App

As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee—and recalls its own…

'Less Is More,' And Other CPG Trends

As 2011 approaches, some changes are on the horizon for consumer packaged goods makers. These changes are outlined in Mintel's new report on CPG predictions for the coming year.  The…

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