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Elena Malykhina

In Case You Missed It on Adweek.com…

A woman who allegedly got a tattoo of her 152 Facebook friends was a hot topic this week

A woman who allegedly got a tattoo of her 152 Facebook friends was a hot topic this week. With nearly 9,000 page views and a dozen or so comments, the…

Zooey Deschanel

In Case You Missed It on Adweek.com…

Digital stories dominate this week’s most popular list

Digital stories dominate this week’s most popular list. Here’s a recap: Captcha Ads: Awesome for Brands, Awkward for Users? leads the pack with 215 tweets, more than 100 Facebook “likes” and…

In Case You Missed It on Adweek.com…

A look inside our five most popular stories this week: The National Magazine Award and Guantánamo: A Tall Tale Gets the Prize—a feature by Adweek news editor Alex Koppelman which argued that Scott…

In Case You Missed It on Adweek.com…

Adweek kicked off the week with its 31st Annual Hot List, naming the 10 most successful and influential magazines of the year. The Hot List—which is this week’s most popular story—received…

Jennifer Aniston Endorses…Paragon Honda?

There are companies that would pay millions to get an endorsement from Jennifer Aniston. One lucky Honda dealership got it for free. Aniston was on “The View” last week to promote…

Jennifer Aniston Endorses . . . Paragon Honda?

There are companies that would pay millions to get an endorsement from Jennifer Aniston. One lucky Honda dealership got it for free. Aniston was on The View last week to promote…

MarketShare Acquires Advisory Firm MarketingNPV

The marketing analytics space is evolving quickly, and industry leader MarketShare wants to stay ahead of the pack. The software provider has acquired MarketingNPV, an advisory firm that helps clients…

Managing (Agency) Mania

If it’s news to you that the client/agency model has been in flames for years now, there's also this new thing called the Internet that you might want to know…

Brands Get 'Royal' Treatment

Improved revenue has floated Royal Caribbean's boat this year. Can a new ship launch—and brand partnerships—take the cruise line's fortunes even higher?The line's newest ship, Allure of the…

Cruise Line Gives Brands 'Royal' Treatment

Improved revenue has floated Royal Caribbean's boat this year. Can a new ship -- and brand partnerships -- take the cruise line's fortunes even higher?The line's newest vessel, Allure of…

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