Elena Malykhina

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In Case You Missed It on Adweek.com…

Performance Marketing

A woman who allegedly got a tattoo of her 152 Facebook friends was a hot topic this week. With nearly 9,000 page views and a dozen or so comments, the [...]

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In Case You Missed It on Adweek.com…

Performance Marketing

Digital stories dominate this week’s most popular list. Here’s a recap:

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In Case You Missed It on Adweek.com…

Performance Marketing

A look inside our five most popular stories this week:

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In Case You Missed It on Adweek.com…

Performance Marketing

A recap of our five most popular stories this week:

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In Case You Missed It on Adweek.com…

Performance Marketing

A recap of our top-five, most popular stories this week:

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In Case You Missed It on Adweek.com…

Performance Marketing

A peek inside our top-five, most popular features of the week:

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In Case You Missed It on Adweek.com…

Brand Marketing

Adweek kicked off the week with its 31st Annual Hot List, naming the 10 most successful and influential magazines of the year. The Hot List—which is this week’s most popular story—received [...]

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In Case You Missed It on Adweek.com . . .

Performance Marketing

Adweek (incorporating sister publications Brandweek and Mediaweek) got a new look this week with a new website and redesigned magazine, featuring Brooklyn’s burgeoning creative shops on the cover.

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WSJ runs sun tan ad under nuke coverage

Creativity

Being careful with ad placement next to editorial content — especially emotionally charged content — is extremely important, and here's a great example of why. Wednesday's Wall Street Journal featured [...]

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Jennifer Aniston Endorses…Paragon Honda?

Brand Marketing

There are companies that would pay millions to get an endorsement from Jennifer Aniston. One lucky Honda dealership got it for free. Aniston was on “The View” last week to promote [...]