Elena Klau

Alt Image Text

Brands Must Turn to the Dark Data Side

Brand Marketing

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today [...]

Alt Image Text

Marketers Could Benefit From a Small Data Strategy

Performance Marketing

Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like [...]