Eleftheria Parpis

Alt Image Text

Adweek’s Take: 5 Best and 5 Worst Super Bowl Ads

Brand Marketing

Yes, I laughed at Doritos finger sucker and even at the pug spot, although it reminded me too much of one of last year’s “Crash the Bowl” winners that showed [...]

Alt Image Text

BMW Brings Mini to Super Bowl

Brand Marketing

BMW Mini will be among the brands that BMW of North America will be advertising in the Super Bowl on Sunday, sources said. This is the first time in 10 [...]

Alt Image Text

DDB Chicago Ups Cimino, Gross to ECDs

Brand Marketing

DDB Chicago has elevated two agency veterans, Bill Cimino and Mark Gross (pictured), to executive creative directors, reporting to CCO Ewan Paterson. “Mark and Bill stand for everything that is [...]

Alt Image Text

Adrien Brody Stars in Stella Artois Super Bowl Ad

Brand Marketing

Academy Award-winning actor Adrien Brody is starring in Stella Artois’ first Super Bowl spot. The commercial, dubbed “Crying Jean,” is the latest ad in the Belgian beer brand’s “She Is a [...]

Alt Image Text

Newegg.com Names Goodness Lead Agency

Brand Marketing

Online retailer Newegg.com has hired Goodness Mfg. as its agency of record following a review. Independent KSL Media, Los Angeles, has been named media agency. The 10-year-old City of Industry, [...]

Alt Image Text

Snickers Taps Roseanne Barr for New Super Bowl Spot

Brand Marketing

Snickers surprised and delighted Super Bowl viewers last year with Betty White getting flattened on a football field in the “You’re Not You When You’re Hungry” campaign from BBDO New [...]

Alt Image Text

Snickers Taps Roseanne Barr for New Super Bowl Spot

Brand Marketing

Snickers surprised and delighted Super Bowl viewers last year with Betty White getting flattened on a football field in the “You’re Not You When You’re Hungry” campaign from BBDO New [...]

Alt Image Text

Volkswagen Returns to Super Bowl

Brand Marketing

Volkswagen of America is returning to the Super Bowl this year. The carmaker is launching two 30-second commercials, which tout new models (due out later this year): the 2012 Passat [...]

Alt Image Text

Stella Artois Launching Super Bowl Ad

Brand Marketing

Stella Artois will be joining Anheuser-Busch’s perennial Super Bowl showing for the first time this year with a 60-second commercial from Mother, New York, that will continue its “She is [...]

Alt Image Text

Stella Artois Joins in Super Bowl Ad Fun

Brand Marketing

Stella Artois will be joining Anheuser-Busch’s perennial Super Bowl showing for the first time this year with a 60-second commercial from Mother, New York, that will continue its “She is [...]