Advertisement
Elaine Wong

'09's Most Talked-About Brand: Microsoft

Kanye West, Kate Gosselin and Michael Jackson were among the top trending topics on Twitter in 2009, but Microsoft and other tech brands dominated the blogosphere, per Zeta Interactive.In a…

IRI Unveils Platform to Gauge Ad Effectiveness

Research firm Information Resources Inc. has introduced a platform for measuring the effectiveness of online advertising against offline sales. The move comes as packaged-goods marketers spend more ad dollars on…

MSNBC's Morning Joe, Starbucks Extend Deal

Starbucks has given one of its best-selling coffees a new name and packaging. The move comes as the coffee giant looks to increase awareness of its community volunteerism efforts.Gold Coast…

P&G's 'Rouge' Goes Nationwide

NEW YORK Procter & Gamble is gearing up for the nationwide launch of its health and beauty magazine, Rouge. The title has been in test markets in the U.S. and…

General Mills Ups TV Ads

General Mills has unveiled plans to boost TV advertising behind its cereal brands, as money-conscious consumers hunker down to a morning bowl of Chex or Cheerios in a down economy.The…

NFL Asks Fans to Vote on Super Bowl Ads

The National Football League will unleash a TV spot this weekend to encourage online voting on its Web site dedicated to the Super Bowl, NFL.com/SuperAd.The spot, a collaborative effort between…

Advertisement