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Ed Lamb

Droga5 Hires Niklas Lindstrom

Worked on Volvo Trucks at Forsman & Bodenfors

Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where…

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus

Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

Cigna Unveils First Work From McCann

The ads are tagged, 'Together, all the way'

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.” The push includes 30- and 60-second ads for cable TV, a wellness website…

BPN Names a U.S. Managing Director

Martha Peterson comes from Maxus

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position. Peterson, with a broad background in digital advertising, was previously senior partner,…

Adidas Poland Launches Instagram Game to Promote Cleats

Users can win free shoes by liking pics

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has…

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales

Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

Taco Bell Quietly Debuts Dollar Cravings Menu

Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

Could P&G Sell Off Iconic Ivory Brand?

Sales have slid, no projected growth

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products…

Nonprofit Startup Redesigns Craigslist Ads for Free

New firm wants to transform boring posts

A three-person nonprofit startup, Classify Advertising, has issued an open invitation to everyone around the world to “transform Craigslist posts from boring, ineffective ads into dynamic cash cows.” Ranked as the 10th most-visited…

Smoking Ad Exhibit Traces Message Shift From Pro to Con

Rise and fall of cigarette advertising may foretell future of vaping

A Yale University library exhibition of pro- and anti-tobacco advertising that chronicles the 180-degree shift in efforts to shape U.S. public opinion on the benefits and risks of cigarette smoking…

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