Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer. As…
Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen. Paul Walsh, a former meteorologist with…
Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in…
You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…
As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments…
Two years ago, Steve Kalb, svp and director of video investments at Mullen, plugged into something a lot of other media agencies are only now beginning to realize: The lines…
Robert Kyncl and Tom Pickett are not your traditional media moguls. Neither acts like a conventional Old Hollywood power player—the fist-pounding Ari Emanuel, the super-tanned Robert Evans. But if the…
MSNBC unveiled a new chapter in its “Lean Forward” campaign this week with a series of videos directed by Spike Lee. Lee shot hours of footage of each of the network’s…
When Volkswagen and MTV booked the Black Eyed Peas to headline their joint World Stage event Monday night at Manhattan's Terminal 5, they probably thought the band would tout the…
