D.M. Levine

Pantene Signs On for London

Hair care brand backs Olympic athletes in hopes of reaching female viewers

Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer. As…

Blustery With a Chance of Down Parkas

Paul Walsh isn't your average run-of-the-mill meteorologist

Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen. Paul Walsh, a former meteorologist with…

Fast Chat: Sean 'Diddy' Combs

The rap mogul on the Rat Pack, his brand and building a better mousetrap

Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in…

IFC Bets the House on Hipsters

The indie film network is remaking itself with original programming

You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…

Vimeo Goes Its Own Way

While big video content sites vie for premium material, an early contender is sticking to its indie roots—for good or for bad

As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments…

Media All-Star: Steve Kalb

Mullen's svp, director, video investments, connected QR codes and TV advertising

Two years ago, Steve Kalb, svp and director of video investments at Mullen, plugged into something a lot of other media agencies are only now beginning to realize: The lines…

Beyond Cat Videos

Is YouTube on the brink of becoming a programming star?

Robert Kyncl and Tom Pickett are not your traditional media moguls. Neither acts like a conventional Old Hollywood power player—the fist-pounding Ari Emanuel, the super-tanned Robert Evans. But if the…

Spike Lee Directs for MSNBC's 'Lean Forward' Campaign

Part of a broader push to reemphasize the network's identity

MSNBC unveiled a new chapter in its “Lean Forward” campaign this week with a series of videos directed by Spike Lee. Lee shot hours of footage of each of the network’s… Sends One Out to Corporate America

Black Eyed Pea promotes new Beetle, cheers jobmakers

When Volkswagen and MTV booked the Black Eyed Peas to headline their joint World Stage event Monday night at Manhattan's Terminal 5, they probably thought the band would tout the…