Denise Lee Yohn

The Death of the Tagline

Flexible branding is the new name of the game

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have…

Marketing Is Losing Its Mojo

Two recently published data points have me worried. The first is from a report by on "The 10 Most-Read Articles for Q1 2010." Eight out of the top 10…