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Denise Lee Yohn
The Death of the Tagline Flexible branding is the new name of the game

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have…

September 9, 2013, 10:02 PM EDT

Marketing Is Losing Its Mojo

Two recently published data points have me worried. The first is from a report by CMO.com on "The 10 Most-Read Articles for Q1 2010." Eight out of the top 10…

June 7, 2010, 12:00 AM EDT

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