Denise Lee Yohn

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The Death of the Tagline

Brand Marketing

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.

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Marketing Is Losing Its Mojo

Brand Marketing

Two recently published data points have me worried. The first is from a report by CMO.com on “The 10 Most-Read Articles for Q1 2010.” Eight out of the top 10 [...]