Denise Lee Yohn


The Death of the Tagline

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.

Marketing Is Losing Its Mojo

Two recently published data points have me worried. The first is from a report by CMO.com on “The 10 Most-Read Articles for Q1 2010.” Eight out of the top 10 […]