Della De Lafuente
Nissan Hires Hispanic Shop
Brand Marketing
Nissan North America has named Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources said. Nissan [...]
Telemundo to Air Mexican Soccer
Brand Marketing
NEW YORK Telemundo Communications Group has reached an agreement with Grupo Televisa that gives the U.S. Hispanic network broadcast rights to televise the home soccer games of six top Mexico [...]
Nissan Hires Dieste Harmel
Brand Marketing
NEW YORK Nissan North America has named Omnicom Group Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a [...]
Todobebe’s Fiesta Delivers
Brand Marketing
NEW YORK Multimedia parenting company Todobebe’s “Viva la Familia” initiative, a one-day event for Hispanic moms, attracted a record 171,335 participants in 10,000 homes in 150 cities and 43 states [...]
ImpreMedia Lets Users Define Hispanic Heritage
Brand Marketing
NEW YORK ImpreMedia today debuts a user-generated content mini site that will give users an online destination embracing Hispanics’ diverse heritage. The site is part of a multimedia marketing effort [...]
Baskin-Robbins Serves Up U.S. Hispanic Marketing Post
Brand Marketing
Baskin-Robbins said today that Carlos Nu
Kimberly-Clark Offers ‘Consejos’ to Latina Moms
Brand Marketing
Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a program launched this week, dubbed “De Mam
Kimberly-Clark Reaches Out to Moms
Brand Marketing
NEW YORK Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice). Dubbed “De [...]
NYC’s Hispanic Heritage Event is a Fiesta for Marketers
Brand Marketing
This Saturday People en Espa