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Deanna Zammit

Ideas That Inspire: Cash Injection

You've seen the pitch before: a video montage of Third World children shows them mired in poverty, barefoot in muddy streets and emaciated but for their distended bellies. The narration:…

More Mini

Any parenting book will tell you, introducing a new sibling is never easy. So when Mini USA prepared to bring the Clubman into the clan, there were some unique considerations.…

Calling on NBA Fans

It could have been the same old Super Bowl story. A creative team toils for months, and a client spends millions, on 30-seconds of big-game glory. Then, faster than the…

John Merrifield On The Spot

Chances are, John Merrifield is lying to you. If he tells you he can't make that meeting, or that he's overseas the day of your daughter's wedding, you might just…

South Beach Soiree

Television may still be the most popular draw at the International Clio Festival, but the formerly top-billed act is, more than ever,just part of an ensemble. Integrated campaigns—which are judged…

Late-Week Tumbles

Stocks tumbled on Thursday and Friday last week, as a number of poor indicators—including declining consumer confidence, fears of another interest rate hike and increasing oil and import prices—contributed to…

47th Clio Festival Honors Ads and Ideas

NEW YORK Television may still be the most popular draw at the International Clio Festival, but the formerly top-billed act is, more than ever, just part of an ensemble. Integrated…

BBDO Backs Into One Show's Best

NEW YORK BBDO was the big winner at last night's One Show awards, taking home both the top prize for its heralded "noitulovE" spot for Guinness and sharing the distinction…

DeVito/Verdi Scores Twice

NEW YORK Independent shop DeVito/Verdi said it has added two accounts: Legal Sea Foods and a summer preparedness campaign for the New York City Department of Emergency Management. For Boston…

Prescription Strength

As a company, you know you have a particularly prickly problem when your own employees refuse to use the in-house services available at their fingertips. That was the case for…

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