David Taintor
Smosh Launching Hour-Long Video for Digital Download
Performance Marketing
Smosh is taking a stab at long-form content. The popular YouTube duo of Ian Hecox and Anthony Padilla is set to release a 60-minute compilation video on Tuesday that draws [...]
More Brands Are Using Real-Time Bidding to Buy Ads: Report
Performance Marketing
Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising.
Do You Sound This Dumb When Describing Your Advertising Job?
Creativity
"So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward [...]
Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen
Performance Marketing
Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.
Samsung Spot for Smart Watch Sees Big View Numbers
Performance Marketing
The future has arrived, according to a recent spot for Samsung's Galaxy Gear smart watch. But new technology is influenced by the past, even if that history is the stuff [...]
Glenn Greenwald to Split With The Guardian [Updated]
Performance Marketing
Glenn Greenwald is saying goodbye to The Guardian, according to a report published by BuzzFeed.
USA Today Sports Media Group Gets a New President
Performance Marketing
USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the [...]
Startup Asks Users Whether Ads Featuring Real Articles Work
Performance Marketing
InPowered—a tech company that pulls in traditional editorial content from around the Web to use in display ads that link out to real articles—has launched a survey tool to measure [...]
Politico Executive Editor Becomes Its President and CEO
Performance Marketing
Politico co-founder Jim VandeHei is hanging up his executive editor hat to become the publication's president and CEO.
Comedy Gives Back to Host Online Telethon for Charity
Performance Marketing
Coming next month to an Internet connection near you: comedy with a cause. The charity organization Comedy Gives Back is hosting a 24-hour online telethon on Nov. 6 to raise [...]