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David Taintor

Do You Sound as Dumb as These People When Describing Your Advertising Job?

"So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward…

IAB Study: Online Ad Revenue Continues Double-Digit Growth

Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

Contently Launches Multimedia Offering for Brands

Content marketing platform taps 100 contributors to start

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Contently, a company that connects journalists with brands, is looking to capitalize on that…

What Does it Take to Make Native Advertising Scale?

Start with good content, then add technology

Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content. We prefer to make good content, and…

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

CNET Is Targeting the Tech-Hungry Latino Market With a New Site

Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

A screenshot of NPR's new ad unit, Center Stage

NPR's New Ad Unit Falls Somewhere Between Banners and Native

'Center Stage' unit features oversized creative embedded in homepage

NPR is trying to better the banner ad. The nonprofit news organization redesigned its homepage on Wednesday and introduced a new ad unit called Center Stage, which is a step toward native…

BuzzFeed's Strategy to Conquer Video

Social hurdles

These days, all Web publishers want to be social publishers. And nearly all Web publishers want more video since consumers (and advertisers) increasingly crave it. But can the social publishing…

Coke Bottles and Cans Serve as Instruments in Promotional Music Video

Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke. The clip is one…

AOL's Patch Creates Fictional Publication for Disney Movie Planes

Takes native to a new level with Propwash Junction hyperlocal site

AOL's hyperlocal news publisher Patch has taken native advertising to new heights by creating a branded site for the setting of Disney's new animated movie Planes. The Propwash Junction Patch looks like…

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