David Taintor
Do You Sound as Dumb as These People When Describing Your Advertising Job? An orgy of buzzwords

"So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward…

October 17, 2013, 7:39 AM EDT

IAB Study: Online Ad Revenue Continues Double-Digit Growth Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

October 9, 2013, 11:04 AM EDT

Contently Launches Multimedia Offering for Brands Content marketing platform taps 100 contributors to start

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Contently, a company that connects journalists with brands, is looking to capitalize on that…

September 24, 2013, 12:59 PM EDT

What Does it Take to Make Native Advertising Scale? Start with good content, then add technology

Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content. We prefer to make good content, and…

September 23, 2013, 8:07 PM EDT

AOL Networks CEO Talks Mobile and How He Landed His New Gig Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

September 22, 2013, 10:19 PM EDT

CNET Is Targeting the Tech-Hungry Latino Market With a New Site Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

September 9, 2013, 12:00 AM EDT

A screenshot of NPR's new ad unit, Center Stage
NPR's New Ad Unit Falls Somewhere Between Banners and Native 'Center Stage' unit features oversized creative embedded in homepage

NPR is trying to better the banner ad. The nonprofit news organization redesigned its homepage on Wednesday and introduced a new ad unit called Center Stage, which is a step toward native…

August 16, 2013, 5:43 PM EDT

BuzzFeed's Strategy to Conquer Video Social hurdles

These days, all Web publishers want to be social publishers. And nearly all Web publishers want more video since consumers (and advertisers) increasingly crave it. But can the social publishing…

July 22, 2013, 10:03 PM EDT

Coke Bottles and Cans Serve as Instruments in Promotional Music Video YouTube artist Kurt Hugo Schneider turns beverage into percussion set

Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke. The clip is one…

July 3, 2013, 11:58 AM EDT

AOL's Patch Creates Fictional Publication for Disney Movie Planes Takes native to a new level with Propwash Junction hyperlocal site

AOL's hyperlocal news publisher Patch has taken native advertising to new heights by creating a branded site for the setting of Disney's new animated movie Planes. The Propwash Junction Patch looks like…

July 2, 2013, 2:54 PM EDT