David Richeson

How to Turn Your Next Influencer Brief Into a Powerful Weapon for Persuasion

Opinion: Start thinking more like a PR practitioner and less like a marketer.

Two Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game

Opinion: Through language, we broadcast to the world what we love, what we hate, what we wish for, what’s bothering us—even why we buy certain products and why we don’t. To a social media marketer, all of this noise should be a virtual goldmine.