David Kiefaber | Adweek David Kiefaber | Adweek
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David Kiefaber
Adidas Creates a Bloody Mess With World Cup Ads Featuring Gory Cow Hearts Animal advocates disgusted by global campaign

Animal rights activists are upset about, well, everything, but they're especially mad about an Adidas World Cup campaign in which soccer players are holding bloody cow hearts. The tagline for the…

June 4, 2014, 11:12 AM EDT

Waterproofing Spray's Ad Is So Intentionally Cheesy, People Think It's Fake Liquipel and Steve Aoki border on self-parody

We see tons of ad parodies that look convincing enough to be real, so Liquipel decided to take the opposite approach with a real ad made so over-the-top it almost…

May 27, 2014, 3:58 PM EDT

Beck's Creates a Poster That Lets You Play or Remix 10 Songs New Zealand installation supports local musicians

Beck's recently made an unorthodox contribution to New Zealand's Music Month by unveiling a touch-activated street poster that lets passers-by play or even remix tracks from local musicians. The posters are…

May 23, 2014, 3:57 PM EDT

Kingsford Doesn't Think Much of You High-Tech Grillers and Your Selfies Charcoal brand says to #GetOffYourGas

Kingsford Charcoal cooks up some strawmen in this ad from DDB California mocking the high-tech features of today's newest gas grills, which it dismisses as the playthings of lonely cyberchefs.  "The…

May 21, 2014, 3:37 PM EDT

Barista Gorgeously Customizes His Customers' Cups at U.K. Starbucks Artist spends 40 hours on each

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on…

May 20, 2014, 4:28 PM EDT

Tired of That Cramped Airplane Seat? How About This Incredible Three-Room Cabin Instead? Ultimate luxury from Etihad Airways

At one time or another, I think we've all wished that air travel was less like being crammed into a cattle car and more like being crammed into a one-bedroom…

May 19, 2014, 2:43 PM EDT

2 Years and 50,000 Shingles Later, This Man Has Created a Lovely Wooden Beetle A labor of love and oak

All those nerds who hot-glue gears onto stuff and call it steampunk have been outdone by a retiree in Bosnia. Momir Bojic has put his free time to good use by…

May 16, 2014, 5:06 PM EDT

Ads for Hawaii's Kona Beer Remind Us Mainlanders That We're Doing It Wrong Drink up the island life

Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life. One of two new spots, "Sad Hour," suggests that we set aside one…

May 16, 2014, 4:40 PM EDT

Wish Your Life Had an Instagram Filter? It Could With These Sunglasses Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

May 13, 2014, 4:17 PM EDT

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

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