David Kiefaber | Adweek David Kiefaber | Adweek
David Kiefaber
Safe-Driving Ad Uses Real Footage of Fatal Accident From Motorcyclist's GoPro Camera Not graphic, but chilling

Raw footage of 38-year-old motorcyclist David Holmes smashing into a car at 97 miles per hour, as captured by his GoPro helmet camera, is being used in a British road…

October 15, 2014, 10:24 AM EDT

Strangely Awesome Laptop Stove Lets You Cook and Find Recipes Online at the Same Time You didn't know you needed this, but you do

Dragan Trenchevski, an industrial designer from Macedonia with maybe the coolest name ever given to a person, has come up with a prototype for an Electrolux Mobile Kitchen, which is…

October 14, 2014, 1:49 PM EDT

Ad of the Day: Morris the Cat of 9Lives Leaps Into the Future With Wearable Tech Website gives 'cat's eye view'

Morris the Cat, whose 9Lives cat food ads from the '70s and '80s are all over YouTube, shakes off the cobwebs and joins the 21st century in the brand's new…

October 14, 2014, 12:31 PM EDT

Apple's Marc Newson Designs a Home Draught Beer Machine for Heineken You need one of these, obviously

Industrial designer Marc Newson, who recently joined Apple, has wrapped up an old project with Heineken called the SUB, which the brewer is calling a "draught beer lifestyle appliance." Hoo…

October 7, 2014, 10:53 AM EDT

Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub Monster So says Beacon Street ad

This lunatic British ad admits dealing with life insurance can be "a bit of a nightmare." How much of a nightmare? It feels like having your nice bubble bath interrupted…

October 3, 2014, 10:01 AM EDT

Friends or Food? Skittles' Giant Spider Ad Plays Out in Two Different Ways Halloween spot's extended version has a few twists

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters. The story actually comes in two versions:…

September 25, 2014, 9:33 AM EDT

This 2,400-Pack of Krispy Kreme Donuts Is a Glazed Gift From Heaven Just don't try to lift it

Krispy Kreme has long been associated with the more diabetic parts of the American Southeast. But Krispy Kreme U.K. has outdone the Yanks with the Double Hundred Dozen, which is…

September 23, 2014, 9:39 AM EDT

Jennifer Garner Returns to TV as Capital One's Newest Spokes-Celebrity And she won't stand for airline seat rip-offs

Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One's Venture Card. The visuals in the two spots, titled “Seats” and “Musical Chairs,” are…

September 16, 2014, 9:58 AM EDT

One Bite of Chocolate Puts Everything in Perspective in This Lovely Spot From Norway Freia creates a modern Proustian moment

This video spot for Freia chocolate shows a young, impressively bearded Norwegian man living by the "full life, empty fridge" principle in New York City. His hectic lifestyle as a…

September 12, 2014, 9:31 AM EDT

MAC Unveils Line of Simpsons Cosmetics, in Case You Want to Look Like Marge Itchy & Scratchy & Sexy lip gloss, anyone?

MAC Cosmetics is producing a Simpsons-themed cosmetics line—including eyeshadow, lip gloss, blush, mascara and nail stickers—to honor the show's 25th anniversary. One can only imagine the challenges they faced getting this…

September 9, 2014, 8:28 AM EDT