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David Kiefaber

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as…

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale…

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Putting furniture through the lens of Goethe and Freud

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth Karasek lowers…

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere,…

This London Bar Serves Drinks in the Form of a Liquor Cloud You Breathe In

If "Who Shot Mr. Burns?" taught me anything, it's that getting loaded from strange fumes is probably unhealthy, but possibly lucrative. British food design firm Bompas & Parr evidently learned…

This Designer Brilliantly Re-creates Classic Ads as Single 8-Bit Images

Graphic artist Michael Myers (not to be confused with the Wayne's World guy or the killer from Halloween) was hired by Copypop to re-create images from classic ads as retro…

Yahoo Is Bringing Back Its San Francisco Billboard, but It Won't Be as Iconic as It Was

Yahoo is celebrating its 20th anniversary this year, and to celebrate, it's reviving the iconic billboard that welcomed (or repulsed) San Franciscans driving on Interstate 80's eastbound approach to the…

Intel Beautifully Tells the Story of the 13-Year-Old Who Invented a Low-Cost Braille Printer

Intel's new Meet the Makers campaign, meant as a cheerleader for innovation, launches this week with an unexpectedly moving short film. The first in a series of four directed by Josh…

Ad of the Day: With Lexus' Real Hoverboard, Skaters Have to Relearn Everything From Scratch

It works, but not on streets

Joining the surprisingly long list of organizations getting our hopes up about hoverboards is Lexus, which unveiled a prototype that the automaker has been hinting about since June. The video for the…

Even Malcolm McDowell Can't Make Lunchables Sophisticated in These Ridiculous Ads

Advertising that makes fun of advertising is all the rage these days—and now thespian Malcolm McDowell has joined talents like Ewen McGregor, Ricky Gervais and Anna Kendrick in essentially mocking…

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