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David Griner
PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity' But says blog post on sparking mental health discussion will remain live

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week. At issue was…

August 14, 2014, 10:40 AM EDT

7 Memorable Moments in the Dubious History of Product Placement Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

August 11, 2014, 8:09 AM EDT

9 Sneaky Marketing Tricks We Fall for Every Time We Shop From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

August 6, 2014, 1:59 PM EDT

Class Act: Outgoing Pitcher David Price Buys Full-Page Newspaper Ad to Thank Tampa Bay Co-signed with his adorable dog

Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this…

August 5, 2014, 5:15 PM EDT

Ad of the Day: The Dodge Dart Makes Craig Robinson and Jake Johnson Hate Each Other TV funnymen go at it

What would happen if you took one of the best characters from The Office and moved him next door to the undisputed best character from New Girl? This ad campaign.…

August 5, 2014, 1:27 PM EDT

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey? Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

August 4, 2014, 11:05 AM EDT

Charmin Proudly Tweets That It Will 'Take Care of Uranus' A Guardians of the Galaxy tie-in done right

Oh, Charmin. Don't ever change. The toilet paper brand, which previously chickened out and deleted its Thor-related joke about being the original "Asgardian," has apparently come around on potty puns. Charmin's…

July 31, 2014, 5:37 PM EDT

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

July 31, 2014, 1:11 PM EDT

We Asked Agencies to Share Their Oddest Decorations, and They Did Not Disappoint Creepy paintings, taxidermied mascots and a rather cozy panic room

Not every marketing agency can be an architectural marvel, but they do all tend to have at least one oddly compelling bit of decor that reminds you you're not in…

July 29, 2014, 6:04 PM EDT

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

July 29, 2014, 4:24 PM EDT

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