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David Griner
Today's #AdweekChat Is All About Reinventing Your Career and Starting Over Twitter chat begins at 2 p.m. ET

F. Scott Fitzgerald may have been a keen observer of the human condition, but he couldn't have been more wrong when he scribbled in his notes, "There are no second…

November 5, 2014, 10:55 AM EST

Did a Startup Create the 'Alex From Target' Buzz, or Is Its Claim the Real Hoax? Internet truth is a slippery thing

Alex is real. Target is real. But that's where the reality ends and the social marketing skepticism begins. An influencer network called Breakr claimed today that, without any official involvement from…

November 4, 2014, 9:43 PM EST

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant Toggle between perfectly parallel lives

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling,…

October 30, 2014, 11:58 AM EDT

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down 'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In…

October 29, 2014, 8:46 PM EDT

Which Fears Hold Back Your Agency, Brand or Career? Exorcise Your Demons at Today's #AdweekChat Twitter chat begins at 2 ET

With Halloween nearly upon us, it's time to confront our fears. But since this is #AdweekChat, we're going to set aside our nightmares of ax-wielding murderers in favor of more topical…

October 29, 2014, 10:55 AM EDT

Whoa, Walmart.com. Why Do You Have a Section Called 'Fat Girl Costumes'? Not a good look for the retailer

Either someone at Walmart has made a terrible mistake, or else the retailer's SEO trolling is top notch.  Jezebel points out this morning that Walmart's collection of Halloween costumes includes a…

October 27, 2014, 10:42 AM EDT

The 9 Best Responses to the Queen's First Tweet An accurate reflection of the Twitter experience

Early this morning (for us here in the western Colonies, at least), Queen Elizabeth II made royal waves by posting what's reported to be her first tweet. Delivered from her own…

October 24, 2014, 10:06 AM EDT

U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000 'The economic devastation would be difficult to exaggerate'

Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.  That 64 percent plummet, noted by The Atlantic, was just one…

October 24, 2014, 9:03 AM EDT

Brita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like A can a day eventually adds up to 221,314 cubes

In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda. A new spot created…

October 22, 2014, 7:27 PM EDT

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

October 22, 2014, 12:30 PM EDT