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David Griner
Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

April 16, 2014, 12:29 PM EDT

4 Ways to Avoid Being Sued by a Celebrity Over a Tweet Legal experts share tips for brands as Heigl takes Duane Reade to court

When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a…

April 11, 2014, 10:02 AM EDT

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff Vodka maker mocks mixologists and 'VIPeeing'

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes…

April 10, 2014, 12:57 PM EDT

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them Yet they don't seem to mind

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the…

April 9, 2014, 11:45 AM EDT

Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast Errol Morris finds 25 subversive spokesmen

When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches? Well, first you find…

March 27, 2014, 11:38 AM EDT

Ad of the Day: Man Battles Machine in World's Most Important Game of Ping-Pong KUKA's nimble robotics

It's a question mankind has been asking ever since we've struggled to understand our place in the universe: Can a human beat a robot at Ping-Pong? Robotics manufacturer KUKA decided to…

March 12, 2014, 12:31 PM EDT

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More Reclaiming the word 'wholesome'

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing.…

March 10, 2014, 12:57 PM EDT

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else Shorty Awards contenders span all of social media

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them. This year's roster of finalists, being announced today, includes…

March 6, 2014, 10:29 AM EST

Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug Richer story than you'd expect

When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's…

February 26, 2014, 12:00 PM EST

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign Star-studded battle cry

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York,…

February 24, 2014, 10:26 AM EST

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