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David Griner

Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out

Flooding fashion feeds pays off

For fashion junkies addicted to Instagram, this weekend probably had quite a few moments of déjà vu. Retailer Lord & Taylor blitzed into feeds by partnering with 50 influential fashionistas on…

Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

Will become world's fifth-largest food and beverage company

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge…

This Pabst Blue Ribbon Fan Art Will Appear on 6 Million Cans

Pabst Blue Ribbon is generally known for its no-frills approach to classic can design and, you know, beer in general. But soon its tall boys will be sporting a pretty…

Infographic: What Millennials Want From Native Ad Content

With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working. According to the infographic below, based on interviews…

Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It

Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good…

Marvel Will Unlock Its New Avengers Trailer Once Enough Fans Have Tweeted About It [UPDATE: It's Live]

Age of Ultron clip inches toward digital debut

[UPDATE: The trailer is live, and it's pretty great. Our original writeup is below.] Want to see the new Avengers: Age of Ultron trailer? If so, you best get tweeting. Whether you think…

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking

Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of…

Want a Short-Sleeve Dress Shirt Covered in Poo Emojis? Of Course You Do

This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji…

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt. BBDO New York…

10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty…

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