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David Griner
See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing. Which brands have kept your interest…

September 17, 2014, 10:51 AM EDT

This Brilliantly Designed Alarm Clock Wakes You by Brewing a Cup of Coffee And looks damn good doing it

Tired of being awoken by talk radio or the dulcet default chimes of your smartphone? Maybe you'd like a nice cup of Ethiopia Yirgacheffe instead? The Barisieur is here to help.…

September 16, 2014, 11:42 AM EDT

When Irish People Describe Their First Time, It Gets Pretty Weird Pretty Fast Good luck guessing where this one's headed

Sure, the old "they're not really talking about sex" gag is an ancient red herring, but we still enjoyed this bit of low-budget advertising from Cork, Ireland. Obviously we won't spoil…

September 12, 2014, 4:11 PM EDT

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL He's already talking trash

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own…

September 10, 2014, 10:27 AM EDT

What's the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions Twitter chat begins at 2 p.m. ET Wednesday

Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor. But there are signs of…

September 9, 2014, 6:46 PM EDT

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads? 'The product as aphrodisiac' is one of marketing's oldest tropes

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most…

September 9, 2014, 4:41 PM EDT

DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence Reminder to always check the context on hashtags

DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet last night put that…

September 9, 2014, 10:06 AM EDT

After 1,000 Meals, Here's What Made the Frozen Food Review King Call It Quits 'We should not be feeding our kids this'

For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results…

September 3, 2014, 11:53 AM EDT

What Makes for an Unforgettable Celebrity Ad? Share Your Thoughts at #AdweekChat Twitter chat begins at 2 p.m. ET Wednesday

In the not-too-distant past, Hollywood A-Listers had to sneak off overseas to make easy money in advertising. But today, the stigma is lifting, and celebrity endorsements are everywhere you look. Does…

September 2, 2014, 6:03 PM EDT

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