David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
Mike's Hard Lemonade Is Now Paul's Hard Lemonade in Honor of 1 Millionth Facebook Fan He's earned it

Mike's Hard Lemonade has changed its name—in a temporary, promotional-stunt kind of way—to Paul's Hard Lemonade to salute Paul Siano of Illinois, the 1 millionth fan on its Facebook page. The…

June 19, 2014, 3:15 AM EDT

This Precocious Director's First Ad Really Gets Inside Its Subject Birth of a real talent

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

June 18, 2014, 2:33 AM EDT

What America Eats: The Triumph of Marketing Over Science Fed Up director says companies deliberately mislead consumers

What inspired you to make the movie? The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as…

June 17, 2014, 11:30 AM EDT

Marketers' New Tactics in the Food Label Wars Health takes a backseat

You’ll need a strong stomach to serve in this war, no matter which side you’re on. Few consumer conflicts have been more bitterly fought than the battle between the food and…

June 17, 2014, 6:18 AM EDT

Purell and TNT Ads Remind You That Hand Sanitizer Is Good in a Global Pandemic Don't be among the 80% dead

Gas masks might imply that something stinks, but that's probably not the intended message of Mono's Grand Central Terminal takeover this week promoting Michael Bay's TNT series The Last Ship.…

June 17, 2014, 3:46 AM EDT

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

June 16, 2014, 2:51 AM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Brilliant Ad Protesting the Redskins Nickname Airs During the NBA Finals Evocative, soulful, unsparing

Miami stumbled in Game 3 of the NBA Finals, but a Native American tribe turned up the heat. The Yocha Dehe Wintun Nation of California ran a 60-second spot protesting…

June 11, 2014, 8:48 AM EDT

Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt Testing the limits of a cheapskate's endurance

How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard…

June 10, 2014, 3:09 PM EDT

Fashion Mannequins Fall on Hard Times in Homeless Advocacy Campaign JWT raises awareness on a shoestring budget

Mannequins usually symbolize the consumer ideal of the "good life," draped in couture and jewelry in department-store window displays. But now they've fallen on hard times in a JWT stunt…

June 9, 2014, 3:30 PM EDT

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