David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
No More Mr. Nice Guy: PSA Campaign Reveals the Brutal Duplicity of Abusers When love quickly turns to its opposite

You'll want to wipe that smile off his face. Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away…

October 10, 2014, 9:16 AM EDT

This Digital Mall Ad Plays Pictionary With You, and Gives Out Fabulous Prizes Poster suddenly springs to life

Today, everything's an ad. Or a game. Sometimes both. Agency TrojanOne in Toronto created this mall installation in Canada for Mattel's Pictionary. A display that initially appears to be a poster…

October 9, 2014, 8:33 AM EDT

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of 'God Only Knows' Launch of music initiative is also a charity effort

Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano? This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God Only…

October 8, 2014, 9:48 AM EDT

Danny MacAskill's Truly Epic Ride Through a Scottish Ridge Proves Nothing Is Impassable Stunt cyclist's odyssey has 9 million views

Skye's the limit for Danny MacAskill. And he doesn't need a plane to soar. He flies just fine on a mountain bike in this seven-minute dazzler called "The Ridge." The gorgeously shot…

October 7, 2014, 11:58 AM EDT

Samsung Has a Robotic Butt Sit on the Galaxy Note 4 in Comical #Bendgate Video No jokes left behind in this rivalry

Once again, Apple is the butt of Samsung's jokes. This time literally. Does the iPhone 6 have a tendency to bend in your back pocket when you sit down? Would the…

October 6, 2014, 9:13 AM EDT

How Can You Reach Gen Y? Q&A With Marketing to Millennials author Jeff Fromm

What should political campaigns and issues advertisers keep in mind when targeting millennials? The millennial vote is very much in play. While many assume that the generation that helped elect Obama…

October 6, 2014, 8:20 AM EDT

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

October 6, 2014, 7:59 AM EDT

What Will You Be Like in 2034? Chat With Your Future Self in This Trippy Ad Campaign Jumping 20 years forward

Twenty years from now, I'll be a silver-haired fox and speak with a British accent, judging from this "Future Self" campaign created by Publicis Conseil and Jam3 for European telecommunications…

October 3, 2014, 10:36 AM EDT

Ad of the Day: New York City Is Dying in Y&R's Gorgeous Organ Donor PSA Oscar winner's brilliant animation

The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York…

October 2, 2014, 8:30 AM EDT

Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point A less chaste approach

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side…

October 1, 2014, 5:08 PM EDT

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