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David Gianatasio

Can Spice Maker McCormick Recreate a Lost Family Recipe? R/GA Finds Out This Holiday

For some folks, it's just not Christmas without Julekake.  But, what if Grandma's special recipe for this sweet and savory seasonal bread from Norway has gotten lost in the mists of…

Ad of the Day: BBH Gets Nostalgic for Macy's in Salute to the Thanksgiving Day Parade

Grand ad is affecting, but is it too wistful?

Like most of its brick-and-mortar brethren, Macy's has struggled to keep pace in the era of e-commerce, suffering sales slumps that have forced the iconic chain to shutter many of…

Cats Totally Destroy a Holiday Wonderland in This Raucous Ad for Temptations Treats

Cats on Christmas Day, capering beneath an impeccably trimmed tree among the presents, sparkly lights and festive food. Sounds cute and cuddly, right? Nah, the aww's turn to argh's as those…

Ad of the Day: Happy Halloween! Here Are Some Very Creepy Ads for Mandarin Oranges

Wonderful Halos tries out some scare tactics

Wonderful Halos seedless mandarin oranges, or a couple of bad seeds. Which would you choose? Those are your options in one of four oddball ads dropping today from Wonderful's in-house team…

Makers of the Famous 'Dear Brother' Johnnie Walker Spec Ad Just Made a Volvo Ad to Die For

Death becomes them. Filmmakers Daniel Titz and Dorian Lebherz came to prominence last year with the breathtaking "Dear Brother" spec ad for Johnnie Walker. That spot, with 7 million views across…

See the First Two Episodes of Chipotle's Weekly, Minute-Long Snapchat Show

Is Chipotle dishing out some sick stuff? This time, the burrito chain sincerely hopes so. Chipotle's image has taken a beating all year, what with E. coli and norovirus outbreaks and…

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to…

Hillshire's Ultra-Classy Vending Machine Comes With Its Own Maître d' and Butler

Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt! This particular machine, set up by VML to plug Hillshire Snacking's meats,…

This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet

Adweek’s 2016 Brand Genius winner for travel

As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class…

How Jeep's CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

Adweek’s 2016 Brand Genius winner for automotive

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message. Bringing its "We don't make Jeep, you do" mantra to life, the…

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