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David Gianatasio

What This Big-Ass, Twitter-Powered Metronome Is Doing in Downtown Austin

In Austin, Texas, they don't miss a beat—or a tweet—thanks to a giant outdoor metronome created by classical music station KMFA-FM and ad agency Archer Malmo. Built for $14,000 ahead of…

Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital

Anomaly hits the sweet spot with a sequel of its own

A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead…

Ad of the Day: Here's the Mayhem That Won't Happen If You Use Canary Home Security

CP+B and Peter Atencio imagine the what if's

While you're out on the town, or busy at work, do you obsess about what might be going on back at home? Perhaps you're worried the babysitter's skeevy boyfriend will show…

Your Agency Needs This Buzzword Jar You Pay Every Time You Spout Dumb Marketing Jargon

This is not a swear jar, dammit! It is, in fact, a "Marketing Buzzword Jar," the latest industry innovation (and silly self-promotion) from Whit Hiler and his goofy gang at Kentucky…

BBH Made a Onesie That Explains the Steps of Baby CPR Right on the Front

A star is born! The infant in this BBH London campaign for first aid awareness group St. John Ambulance is quite the thespian. Little Lucy turns in a powerful performance, plugging…

Zocdoc Invites American Workers Everywhere to Take an 'Unsick Day' for Their Health

Feeling a tad unsick today? Well, don't come in to work … but feel free to spread it around. Healthcare scheduling service Zocdoc is proposing Unsick Day—a day off each year for…

Ad of the Day: You Might Feel a Bit Dirty After Watching These Wry New Ads From Tide

Communal swim trunks? No, thanks!

Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide. Look, this stuff isn't soil-yourself funny—which is kind of a shame,…

John Cena Is Not an Elephant, but Now He's Playing One on TV for Wonderful Pistachios

Hey, that elephant sounds awfully familiar! WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in a new…

Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy

Asus spot has a T-Rex, aliens and oh so much more

To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Matt Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets…

It Took Three Child Actors to Get This Scene Right in the New Garanimals Ad

Working with toddlers in commercials can be tough. Sometimes, the wee thespians just can't take direction. In these cases, alas, the kid most definitely does not stay in the picture.…

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