Digital ad solutions provider Eyeblaster is rebranding itself using the name of its flagship product, MediaMind."Rebranding our company as MediaMind reflects the growing success of our MediaMind platform," said Gal…
Boston-based Amp Agency, best known for its racy campaigns touting LifeStyles condoms, has acquired Rock Coast Media, an independent interactive and search marketing shop in Newburyport, Mass.The deal brings Rock…
BOSTON A pair of former Yahoo execs have joined ChoiceStream to help the company move deeper into the online display advertising space.The Cambridge, Mass., firm has hired Cheryl Kellond as…
BOSTON Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea.The 10-year-old company -- known for…
Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea.The 10-year-old company -- known for Web…
BOSTON Publicis Groupe's Digitas has entered the content development arena, opening The Third Act, a brand content practice designed to help clients leverage new and emerging opportunities to create and…
Publicis Groupe's Digitas has entered the content development arena, opening The Third Act, a brand content practice designed to help clients leverage new and emerging opportunities to create and distribute…
Mullen's latest tongue-in-cheek work for Orbitz.com breaks this week, introducing a Travel Wellness Center and the tagline "Travel well" to tout the site's vacation planning and booking tools and overall…
BOSTON Independent Barkley said it has acquired Ripple Effects, a 42-person interactive agency with 2007 revenue of $5.5 million, and rebranded the shop BarkleyREI.The agency specializes in the travel and…
