A Snickers commercial featuring '70s sitcom stars Betty White and Abe Vigoda topped the influential USA Today Super Bowl Ad Meter.Though there are many rankings and gauges for spots that…
Whether or not it runs a commercial during today's Super Bowl telecast on CBS, Google trumped all opposition in generating pre-game buzz this weekend.Eric Schmidt, CEO at the search giant,…
Former presidents Bill Clinton and George W. Bush have filmed a 90-second PSA supporting relief efforts in Haiti.Omnicom Group agency GSD&M Idea City in Austin, Texas, fashioned the spot, which…
After some initial horsing around, it turns out that the Budweiser Clydesdales will trot into the Super Bowl after all.A-B initially released a Super Bowl ad lineup sans its iconic…
The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands.That's according to data collected by Nielsen -- and the research company reports that…
Deutsch/LA returns Volkswagen of America to the Super Bowl for the first time in nine years with a 30-second spot slated to air in the third quarter of the Feb.…
NEW YORK Riding the strength of its TV and film units and supported by a solid showing from its interactive unit, News Corp. yesterday reported a 27 percent hike in…
