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David Gianatasio

Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking Their Lips

How five food businesses weave the cracker into recipes

Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five…

Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom's Big Data

Hip-hop video targets ad partners, and even fans of the talent

The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand? Social media star/E! Channel…

Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories

Pereira & O'Dell extends the 'More science. Less fear' campaign

Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer…

3 Functional and Stylish Ways Not to Lose Your Cannes Lion at a Party

Because it does happen

Most ad people believe Cannes is about unleashing creativity. Rita Alberti thinks otherwise. The Hungarian copywriter and her art director partner Adam Moroncsik are the brains behind "Lion Leash," a line…

Mullen Lowe Is Donating the Monetary Value of Every Cannes Lion It Wins to Charity

Challenges other winners to do the same

Here's an opportunity for ad people to use their Cannes Lions statuettes to feed more than their egos. Mullen Lowe Group says it will donate the monetary replacement value of all…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy

Johannes Leonardo likens the service to never-before-seen marvels

Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded…

Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father's Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is…

Ad of the Day: HSBC Travels 40 Years in One Remarkable Elevator Ride

Grey London is going up

Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC. The eventful 40-year odyssey of one…

Ad of the Day: Aaron Paul Guns It in Mazda's Time-Traveling New Spot

Key moments in a driver's life

Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign. Created by WPP's The Garage/Team…

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