David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge? Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

July 9, 2014, 10:09 AM EDT

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

July 3, 2014, 12:01 PM EDT

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

June 25, 2014, 10:35 AM EDT

What America Eats: The Triumph of Marketing Over Science Fed Up director says companies deliberately mislead consumers

What inspired you to make the movie? The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as…

June 17, 2014, 11:30 AM EDT

Marketers' New Tactics in the Food Label Wars Health takes a backseat

You’ll need a strong stomach to serve in this war, no matter which side you’re on. Few consumer conflicts have been more bitterly fought than the battle between the food and…

June 17, 2014, 6:18 AM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos The Mondelez marketing strategist is the client agencies wish they had

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.  Photos:…

May 27, 2014, 6:05 AM EDT

Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees Worried about colony collapse? Problem solved

This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our ecosystem in…

May 1, 2014, 12:38 PM EDT

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic Youngest pair to row all the way

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the…

April 17, 2014, 10:15 AM EDT

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