Advertisement
David Gianatasio
ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

January 25, 2015, 10:00 PM EST

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

January 25, 2015, 10:00 PM EST

Pepsi's Music Chief Makes the Super Bowl Sing On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

January 25, 2015, 10:00 PM EST

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range' A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

January 14, 2015, 8:51 AM EST

Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun Insurance Ad Meet Captain Risky

Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh my,…

January 7, 2015, 10:38 AM EST

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

December 8, 2014, 12:13 PM EST

Ad of the Day: Masha Sings a Sultry Remake of 'Werewolves of London' for Three Olives Vodka A beast on the prowl

So, you're a werewolf, and it's your night to howl. Your drink of choice would be … a Bloody Mary? A piña colada at Trader Vic's? A Coors Light, aka…

December 4, 2014, 9:44 AM EST

Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving $30,000 and 24 hours to make people's lives better

Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD…

November 27, 2014, 7:00 AM EST

Ad of the Day: Ken Block Comes Home to L.A. in His Best and Craziest Gymkhana Film Yet Rally car driver makes a true Hollywood blockbuster

Gymkhana 7, the latest piston-pounding production from rally car driver (and DC Shoes co-founder) Ken Block, is a wild race through the streets of Los Angeles. Get ready for a…

November 18, 2014, 2:51 PM EST

Ad of the Day: Winged Fairies Spread Magic and Joy in Marks & Spencer's Christmas Ad Enchanting work from RKCR/Y&R

John Lewis went the heartwarming, emotional route for Christmas, while Boots and Waitrose took more down-to-earth approaches. Now, Marks & Spencer eschews its celebrity focus of the recent past to…

November 11, 2014, 10:53 AM EST

Advertisement