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David Gianatasio

Why Agencies Are Embracing the 'Liquid Talent' Trend

HR's latest secret retention weapon

A year ago, Will Flood, a London account director at M&C Saatchi, embarked on an immersive learning experience at the agency's New York office. "The sheer dominance of the American…

Ad of the Day: Burger King Is Letting a Live Chicken Determine Who Gets Chicken Fries

Gloria chooses which towns will eat her own kind

At Burger King, a hen named Gloria tops the pecking order when it comes to deciding which restaurant will serve Chicken Fries. In an unusual marketing stunt designed to get tongues…

Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman

CP+B builds embodiment of the company's robo-adviser

Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios. A stylized, British-accented, boxy digital monitor has the…

Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

Fun, exhilarating, topical spot

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever

'France is in the air' once again

Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Ad of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but No Car

Teaser sets the stage for an extensive Oscars push

I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first…

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver

Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

Ad of the Day: Sex Is Everywhere You Look in Lusty British Travel Spot

One smutty visual joke after another

Adam&eveDDB goes the unsubtle stock-footage route in this Valentine's Day ad for travel site LastMinute.com, cramming scads of naughty visual metaphors into one fast-moving montage dubbed "Sexy Delights of Europe." Our,…

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