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David Gianatasio

Ad of the Day: Album of the Year Nominees Sing on Posters in Cool Grammys Promo

Great solution to not having access to the talent

Best lip-syncing ever? This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction.  The work features a catchy mashup of…

PayPal Heralds the Age of 'New Money' in Its First Super Bowl Ad

CP+B spot teases vision for the future

For PayPal, the future is now. That's the theme of the e-commerce company's Super Bowl commercial, which is set to air during the first quarter of Sunday's CBS telecast. The 45-second…

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Pet Supplies Plus Chooses an Agency to Help It Expand Amid Fierce Competition

Young & Laramore's work will debut in spring

Pet Supplies Plus wants a bigger piece of its booming market, and it has tapped Young & Laramore for creative chores following a review. The independent shop in Indianapolis impressed the…

Ad of the Day: Teleflora Beautifully Answers the Question 'What Is Love?' for Valentine's Day

A rich bouquet of human experience

What is love?  Teleflora poses this question at the start of an affecting Valentine's Day film, created by the (aptly named) Wonderful Agency. The work treats us to a two-minute montage…

After Years of Scant Ad Support, SnackWell's and Back to Nature Pick a New Agency

GKV takes on creative and media

So far in 2016, GKV is bulking up on accounts in the healthy lifestyles category. Today, the independent agency in Baltimore said it added creative and media chores for SnackWell's and…

Ad of the Day: Peter Stormare Is Back, and as Dark as Ever, for Black Ops 3

The return of the Replacer

Attention, Black Ops fanatics. "The Replacer" is back, and once again, he's fully prepared to step into your shoes. After a three-year absence, actor Peter Stormare returns with a vengeance as…

After Its Financial Interventions Commercials, KeyBank Picks a New Agency

The Richards Group takes on creative, media, digital

Following a review, independent agency The Richards Group in Dallas has won creative, media and digital duties for KeyBank. Richards has formed a dedicated division to handle the business, and a…

Leo Burnett Worldwide Names Rich Stoddart as Agency Network's Global CEO

North American chief replaces Tom Bernardin after 11 years

In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide. Stoddart will also continue to…

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