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David Gianatasio

Ad of the Day: Aaron Paul Guns It in Mazda's Time-Traveling New Spot

Key moments in a driver's life

Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign. Created by WPP's The Garage/Team…

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

Lola Madrid spot gets a high score

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling…

The 100 Most Influential Leaders in Marketing, Media and Tech

Google's Larry Page tops Adweek's first Power List

Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results…

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

Ad of the Day: Honda Perfects Split-Second Moments of Driving in Stunning Civic Spot

Engineering a feeling

Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising. First, the automaker took us on a CR-V journey that wouldn't end. Now,…

Ad of the Day: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted

More cool interactive outdoor from OgilvyOne

How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed…

Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Lowe Cape Town captures the power of the human spirit

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating…

Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against…

Ad of the Day: This Great Hertz Ad Starts Off Sweet, Then Takes a Sharp Left Turn

Moving day blues

He took the tea kettle? Ouch, that Hertz! This cute British spot from adam&eveDDB starts off sentimentally, as a middle-aged couple are saying goodbye to their son, who is moving out—with…

Ad of the Day: Sylvester Stallone Brings the Heat in This Ridiculous Ad for a British Bakery

Fun stuff from WCRS

Yo, Adrian! Sylvester Stallone is in this British commercial for Warburtons bakery. Guess he didn't make enough dough in Hollywood. Sly rises to the occasion, though, in this wry-humored spot from…

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