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David Gianatasio
Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Anonymous Apps Like Whisper and Secret Have a Dark Side Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

September 15, 2014, 10:00 PM EDT

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge? Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

July 9, 2014, 10:09 AM EDT

Anime Ass-Kicker Is the (Unofficial) Face of Internet Explorer 11 Why not bring Inori Aizawa to the U.S.?

She is the futuristic, robot-fighting anime personification of Internet Explorer. And her name is Inori Aizawa. Designed by Collateral Damage Studios for an Asian anime event, Inori stars in a…

November 8, 2013, 10:36 AM EST

Real-Time Video Help Is Just a Click Away, as Google Introduces Helpouts Team of experts awaits

Google just wants to help out. Right? The company is launching Helpouts, a live video-chat network of more than 1,000 experts on subjects like technology, fitness, beauty, nutrition, home repair and…

November 7, 2013, 11:09 AM EST

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S Follows 5C spots

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

October 21, 2013, 8:48 AM EDT

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

July 22, 2013, 10:00 PM EDT

The Path From Madison Avenue to Corporate CEO How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

June 10, 2013, 10:44 PM EDT

Google's New Chrome Games Are a Dream Come True. Is That a Good Thing? Follow the bouncing ball

Visiting the video arcade at my neighborhood mall in the '80s was both exhilarating and a bit scary. On the one hand, I feared that bigger kids would try to…

May 29, 2013, 9:00 AM EDT

Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads CP+B's clever spot goes viral

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8…

May 24, 2013, 11:59 AM EDT

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