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David Gianatasio

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Take a Deep Dive Into Microsoft's Vision of a Digitally Seamless and Collaborative Future

Microsoft is back with the latest installment in its "Productivity Future Vision" series—and this time, it's drifting through the story of a marine biologist, Kat, and a corporate executive, Lola,…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

Anonymous Apps Like Whisper and Secret Have a Dark Side

Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge?

Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

Anime Ass-Kicker Is the (Unofficial) Face of Internet Explorer 11

She is the futuristic, robot-fighting anime personification of Internet Explorer. And her name is Inori Aizawa. Designed by Collateral Damage Studios for an Asian anime event, Inori stars in a…

Real-Time Video Help Is Just a Click Away, as Google Introduces Helpouts

Google just wants to help out. Right? The company is launching Helpouts, a live video-chat network of more than 1,000 experts on subjects like technology, fitness, beauty, nutrition, home repair and…

All That's Gold Doesn't Glitter in Apple's First TV Ad for the iPhone 5S

Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different. The 30-second…

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas

Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

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