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David Gianatasio

MediaCom Bolsters Digital With New Leadership, Including First 'Head of Knowledge'

It's been a busy year of taking on work won in 2014

Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team. Tamara Alesi and Andy Littlewood have been named managing partners. Alesi, who will…

Samsung Is Sending One Person to a Tibetan Monastery for 100 Days to Watch TV in Peace

Hey, monks, keep that chanting down, I'm trying to watch Empire! As if binge-watching your favorite TV show weren't enough of a religious experience, Samsung is taking it to new heights…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

10 Viral Content Creators Who Electrify Fans by the Millions

Playing by their own rules, and winning big

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some,…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Take a Deep Dive Into Microsoft's Vision of a Digitally Seamless and Collaborative Future

Microsoft is back with the latest installment in its "Productivity Future Vision" series—and this time, it's drifting through the story of a marine biologist, Kat, and a corporate executive, Lola,…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

Anonymous Apps Like Whisper and Secret Have a Dark Side

Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge?

Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

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