David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
NatGeo Kids Creates Cover So Small, 2,000 Could Fit on a Grain of Salt IBM partnership yields Guinness world record

I know it can seem like the magazine business is shrinking, but this is ridiculous. According to the folks at Guinness World Records, National Geographic Kids just created the world's smallest…

April 30, 2014, 9:38 AM EDT

Reincarnation Isn't Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads Enjoy your money now

Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO's unusual campaign for Top Magazine, a luxury fashion and lifestyle…

April 11, 2014, 8:12 AM EDT

Buy the Guardian and Observer, or Your Weekend Will Be a Complete Disaster BBH ads get more blunt

BBH London expands its "We Own the Weekend" campaign for the Guardian and Observer's Saturday and Sunday newspapers with a pair of dark-humored spots that focus on the "Tech Monthly"…

September 13, 2013, 10:58 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade Building children's self-esteem

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

May 7, 2013, 11:07 AM EDT

What 200 'Playboy' Covers Tell Us About Beauty in America Era by era, a sanitized quest for physical perfection

At this point, Playboy is a relic—an outdated self-parody, much like its creator, Hugh Hefner. But historical artifacts are valuable because they give the present some context by illuminating the…

August 22, 2012, 10:27 AM EDT

Jon Hamm and Lena Dunham Pitch 'New Yorker' iPhone App Painfully hip or just right?

There's oh so much self-consciously postmodern meta-comical hipsterism on display in this video promoting The New Yorker's new iPhone app. Given the self-consciously postmodern hipster bent of the product and…

August 9, 2012, 9:50 AM EDT

5 Hilarious Fake Magazine Covers Work as Terrific Decoys Burnett creative wraps his 'Lürzer's Archive' in them

Wait, Cockhandler is not a real magazine? Not even at Condé Nast? That unsavory publication, which ostensibly follows the fowl business of cockerel and hen farming, is one of five…

June 8, 2012, 9:12 AM EDT

British Gardening Magazine Unveils Scratch-and-Sniff Issue Aroma of innovation or desperation?

It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways…

May 31, 2012, 9:53 AM EDT

Worth a Thousand Words: Inside the 'NYT' Graphics Department Short film tracks rise of every kind of visual

Words are not enough—but in some ways, they're more important than ever. That's my main takeaway from this Gestalten TV profile of the graphics department at The New York Times.…

April 9, 2012, 9:11 AM EDT

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