David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Bronner Unveils Ads for L.L. Bean, Seeks to Unify Image Across Media

Bronner Slosberg Humphrey’s integrated campaign for L.L. Bean reflects the shop’s commitment to building its clients’ brands through experience-based marketing. The effort includes a new round of print ads, a […]

Mass. Consumer Affairs Division Taps CC and D to Educate Public

CC and D Communications here has been selected by the Massachusetts Office of Consumer Affairs to develop a campaign to inform residents about the state’s home improvement contractor law. The […]

Bronner Reorganizes

Direct Marketing Shop Realigns Management: Plans Offices in NYC, Detroit, San Francisco BOSTON-Bronner Slosberg Humphrey last week named David Kenny chief executive officer as part of a management realignment. The […]

Duffy & Shanley Awarded R.I. Development Contract

Following a review that began in the spring, Duffy & Shanley in Providence, R.I., has won the $1.5 million consolidated ad account of the Rhode Island Economic Development Corp. The […]

Bronner Outlines a New Direction

Direct Marketing Shop Realigns Senior Levels, Plots Expansion BOSTON-Bronner Slosberg Humphrey last week named David Kenny chief executive officer as part of a sweeping management restructuring. The shop also plans […]

Bronner Enters Events Arena With New Hire From Marvel

BOSTON-Bronner Slosberg Humphrey has hired Michael Dresner from Marvel Entertainment in New York as senior vice president of events and sponsorship marketing, a new division. Dresner’s group will develop sports […]

New Tack for the Globe

Ingalls’ Offbeat, Brand-Building Effort Tries To Create a Personality for the Newspaper BOSTON-The latest image campaign for The Boston Globe gets its inspiration from the Candid Camera television series and […]

Lane Breaks Campaign for Hat Chain

Lane Advertising in Marblehead, Mass., last week unveiled six radio ads for its newest client, Lids, a 150-store hat retailer based in Westwood, Mass. The light-hearted, 60-second executions made their […]

Gearon Hoffman Unveils Utility Client’s First Ads

BOSTON-AllEnergy Marketing touts savings and common sense in its debut ad campaign breaking this week and targeting potential corporate customers in Massachusetts and Rhode Island. Fashioned by Gearon Hoffman in […]

Gearon Hoffman to Roll Out Ads For Davidson’s Pasteurized Eggs

Following a review, Davidson Shell Egg Corp. in Laconia, N.H., has selected Gearon Hoffman to promote its new pasteurized eggs, sources said. Ingalls Advertising in Boston was among the shops […]