David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

DRG Merges With Papsadore Direct

New Shop Based in Boston, but San Francisco Office Is Planned BOSTON–Direct Results Group here has merged with Papsadore Direct in San Mateo, Calif., forming a 20-person, Boston-based agency that […]

Kendall Named Ad Club President; Execs Call For More Business Savvy

BOSTON-Some industry executives believe Bethany Kendall, who will take over as president of the 7,000-member Advertising Club of Greater Boston on Jan. 1, should spend more time and resources promoting […]

Mintz & Hoke Ads Address Rape

A statewide campaign for the Connecticut Department of Public Health warning teenage girls and older men about statutory rape and its consequences broke last week. Created by Mintz & Hoke […]

Merger Places Direct Agency On West Coast

BOSTON-Direct Results Group here has merged with Papsadore Direct, San Mateo, Calif., forming a 20-person, Boston-based agency that operates under the DRG moniker. Jim Hackett and Phin Gay, who founded […]

Holland Mark Breaks Effort for First Years

Holland Mark Martin Edmund has unveiled its debut ad campaign for The First Years since the agency was assigned the account two years ago. The effort attempts to establish a […]

DDB Breaks New Digital Print Work

Global Corporate Image Ads to Be Followed by Product Executions BOSTON–Digital Equipment Corp. will unveil this week a global corporate image campaign, the first advertising since it consolidated its ad […]

Digital to Break First Campaign From DDB, Build Global Identity

BOSTON-As part of a renewed commitment to building a global brand identity, Digital Equipment Corp. this week will unveil its first ad campaign since consolidating its account with DDB Needham […]

Clarke Goward Powers Up Utility Efforts

BOSTON-Clarke Goward here has unveiled ad campaigns for both Boston Edison and EnergyVision. Print and radio ads for electricity provider Boston Edison link the company’s technological prowess and new product […]

Sebago Seeks Shop for Print Ads; Incumbent Holt, Hughes Bows Out

Casual footwear maker Sebago in Gorham, Maine, is seeking a new agency for its print-based advertising account. Marketing consultant Dave Murphy of F.O.I. Associates in Scituate, Mass., has been retained […]

Sandler Moves to Hawley and Cauley

Hawley and Cauley Communications last week announced a name change to Hawley Cauley Sandler as Rick Sandler moved into the agency’s offices in anticipation of joining the operation as an […]